The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▼ thinnest
$15 +5 more
Sticky CTAReviewsFree trial
⤢
02
Pricing
▲ strongest
$19 +6 more · Save 17% · subscription · 1 proof point
Sticky CTAFAQTrust badgesFree trialNo card
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
try it free
free trial
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
try it free
free trial
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
98% of measurable text passes WCAG AA. 31% of text was unmeasurable (over images/gradients) — not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~14px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
14 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 3 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
duedocs.com.au · 2/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of duedocs.com.au
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafaf9` | 47.6% | background |
| `#f8fafc` | 27.1% | background |
| `#ffffff` | 16.9% | background |
| `#1e3a8a` | 4.8% | accent/brand |
| `#111111` | 2% | support |
| `#fafafa` | 1.4% | background |
| `#f1f5f9` | 0.1% | background |
| `#dc2626` | 0.1% | accent/brand |
Curated roles: `primary=#1e3a8a` · `accent=#1e3a8a` · `bg=#fafaf9` · `surface=#f8fafc` · `text=#64748b`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 22, 36, 40, 52
- Radius (px): 3, 8, 10, 12, 14, 50
## Patterns detected (fact-based) — 2/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(pricing: Pricing FAQ)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: try it free; pricing: free trial)_
## Proof language (harvested strings → templates)
- `Save {N}%` — e.g. "Save 17%"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.