saas · Oct 16, 2026

duedocs.com.au

Fewer than 1% of the 340 entry-page SaaS captures we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

1 page walked · measured by Roentgen 1.30.0

Walk 24 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 669 entry-page captures, fewer than 1% showed fewer conversion tactics.

The short version, in 3 parts

  1. Not seen

    11 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.

    + 8 more

    See what we looked for

  2. Flagged

    3 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Tap-target size (mobile)
    45 of 73 interactive targets are under 44×44px on mobile.

    See the fixes

  3. In their words

    The headline: Don't leave the open home unsure. unsure.

    Promise
    DueDocs helps Australian property buyers prepare before open homes, understand Contracts of Sale in plain Eng…
    Prices shown
    $8,000 · $2 · $8

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$8,000 +2 more

Sticky CTAReviews

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
DueDocs: Prepare for Open Homes & Understand Property Documents
Meta description
DueDocs helps Australian property buyers prepare before open homes, understand Contracts of Sale in plain English, ask better questions, and brief their conveyancer. Educational decision-support on web, iOS, and Android. Not legal advice.
Headline
Don't leave the open home unsure. unsure.
Section headings
From upload to better preparationProperty contracts, explained clearly.See what preparation looks like. Explore a real sample report.Analyse your property contract.Preparation tools every Australian buyer deserves.Contracts clear on site. Questions ready before you leave.01 Upload02 Understand+6 more, not shown
Buttons and links
Sign InGet StartedGet startedExplore the sample reportSubscribeDownload on the App Store
Prices on the page
$8,000$2$8

Sections

1 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of duedocs.com.au
Nav0% down the page

What we didn’t find

11 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see11 of 11 applicable

FAQ / objection handling 1,713 of the 2,552 funnels we checked
Trusted-by logo wall 1,560 of the 2,162 funnels we checked
Free trial / freemium 1,406 of the 1,770 SaaS funnels we checked
Pricing tiers 912 of the 1,770 SaaS funnels we checked
Press / "as seen in" 673 of the 2,549 funnels we checked
Demo / docs entry 600 of the 1,780 funnels we checked
Us-vs-them comparison 478 of the 2,552 funnels we checked
Lead-capture form 465 of the 1,780 funnels we checked
Proof above the fold 414 of the 2,552 funnels we checked
Usage / adoption proof 302 of the 2,162 funnels we checked
Scarcity / urgency copy 132 of the 2,549 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Areas that may deserve closer attention” at 2.56:1 (15px, #94a3b8 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

45 of 73 interactive targets are under 44×44px on mobile.

smallest: “Due Docs” at 101×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Page weight

At least 3.0 MB across 74 measurable resources. 7 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

weight:page-weight
Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0f172a
bg#f8fafc
surface#ffffff
text#64748b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox300px
Jumps over the lazy dog40px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
24pxAa
40pxAa
300pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Navigation bars

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