saas · Jul 11, 2026

figma.com

45/100 Thin

Scores above 25% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 14%.

4/9 tactics
3 steps
7 checks
1 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 45 · mobile 45.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

Sticky CTATrust badgesPressLogo wall

Pricing

▲ strongest

6 tactics

$16 +7 more · subscription

ComparisonFAQTrust badgesPressLogo wallPricing tiers

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Figma: The collaborative canvas for design, code, and AI
Meta description: Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.
Headline: The intelligent canvas for infinite creativity
Section headings: What you can do in figmaExplore all productsAdditional product resourcesUse casesRolesOrganizationsGet startedLearn+2 more, not shown
Buttons and links: ProductsSolutionsCommunityResourcesEnglishGet started for freeGet started

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $16/mo, $12/mo, $3/mo, $55/mo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: A mock website showing Texture values, UI showing different brush stokes that can b

Friction reduction1 of 2

Answers buyer objections Pricing FAQs

Value reinforcement1 of 2

Compares itself against alternatives Compare all features

What we didn’t find

5 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 9 applicable

Free trial / freemium 974 of 1248 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.