UXXRAY · Teardown dossier
figma-com-2026-07-10-desktop
45 /100
free, $16/mo, $12/mo, $3/mo
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.
Not detected: usage / adoption proof.
Not detected: free trial / freemium.
Not detected: usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Funnel Teardown — figma.com > An evidence-based read of figma.com's live conversion funnel, captured 2026-07-10. > Every claim is measured from the page; each detected tactic carries the exact > on-page string it fired on. Deterministic extraction — no LLM opinion. Read this > to understand WHY this funnel converts (or leaks) — the persuasion principles it > uses and the ones it's missing. It is a report to learn from, not a template to clone. **Funnel type:** saas **Evidence Coverage Score:** 45/100 (Thin) **Path captured:** Homepage / Lander → Pricing → Signup ## Scorecard — where the points come from | Category | Earned | |----------|-------:| | Offer clarity | 8 / 8 | | Action path | 0 / 20 | | Trust & proof | 6 / 11 | | Friction reduction | 6 / 10 | | Value reinforcement | 7 / 10 | | Risk reversal & urgency | 0 / 0 | ## What's working — tactics in play, with proof Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence. - **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _Proof:_ `p2: Compare all features` - **FAQ / objection handling** — An accordion / FAQ block answering objections. _Proof:_ `p2: Pricing FAQs` - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _Proof:_ `home: logos: A mock website showing Texture values, UI showing different brush stokes that can b`, `p2: backed by` - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _Proof:_ `p2: free, $16/mo, $12/mo, $3/mo` ## What's missing — gaps for a saas funnel Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit: - **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step. - **Free trial / freemium** — not detected. A free trial, free tier, or "no credit card" entry offer. - **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product. - **Demo / docs entry** — not detected. A "book a demo" or documentation / API entry point. - **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout. ## Proof language observed The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording: - _(none extracted)_ ## Measured design signals (facts, not a style to copy) - Palette, area-weighted from live CSS: | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 94.5% | background | | `#000000` | 5.4% | support | | `#f3ffe3` | 0.1% | background | | `#67ff7f` | 0% | accent/brand | - Type: display `figmaSans`, body `figmaSans` · size scale (px): 12, 14, 16, 30, 44, 56, 88 · radius (px): 2, 4, 6, 8, 16, 40, 50 ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected --- _Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._
