Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
saas · Sep 17, 2026
figma.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
Compare all features
- Answers buyer objections
Pricing FAQs
- Shows customer logos or a trusted-by claim
logos: headshot of Francisco, Mercado Libre, Wireframe of a website, Ad for a sale
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
3 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Oversized images
- 13 images are shipped at more than 2x the width shown.
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
-
Walked
3 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Signup
-
In their words
The headline:
The intelligent canvas for infinite creativity
- Promise
Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from co…
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Figma: The collaborative canvas for design, code, and AI
- Meta description
Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.
- Headline
The intelligent canvas for infinite creativity
- Section headings
What you can do in figma
Explore all products
Additional product resources
Use cases
Roles
Organizations
Get started
Learn
+2 more, not shown- Buttons and links
Products
Solutions
Community
Resources
English
Get started for free
Get started
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
Compare all features
Answers buyer objections
Pricing FAQs
proof3 of 4
Shows customer logos or a trusted-by claim
logos: headshot of Francisco, Mercado Libre, Wireframe of a website, Ad for a sale
Puts a number on adoption
101 of 10UI kits UI KitsWebsites
Shows press logos or an as-seen-in claim
press: the new york times logo, the new york times logo, the new york times logo, the new
offer1 of 2
Makes the pricing ladder explicit
$16/mo, $12/mo, $3/mo, $55/mo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:13 images are shipped at more than 2x the width shown.
“b82592e52a6cc84b26ac68a8fd0fd5f2d05e0a34” is 1440px wide, displayed at 348px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Worth knowing3
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
4 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Label in name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 3.0 MB across 69 measurable resources, but 107 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
This funnel: 100% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f3ffe3
bg#ffffff
surface#f3ffe3
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog56px
A subheading in their voice44px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
30pxAa
44pxAa
56pxAa
88pxAa
WEIGHTS
Aa320
Aa400
FAMILIES
figmaSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
