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Above-the-fold capture of formplume.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 15, 2026

formplume.com

saas · desktop

Biggest quick win

94% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

50 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 0/8
  • Action path 12/20
  • Trust & proof 6/11
  • Friction reduction 4/10
  • Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics
PressFree trialNo cardLogo wall
Features
02

Features

3 tactics
PressNo cardLogo wall
Pricing
03

Pricing

▲ strongest
5 tactics

$0 +2 more  ·  25% OFF  ·  1 proof point

ComparisonSubscriptionPressFree trialLogo wall
Signup
04

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert. CTA, sign-up, checkoutmeasured
12/20highpoints earned
  • Free trial / freemiumFree plan
  • Lead-capture form

Not detected: proof above the fold and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo walllogos: HTML5, JavaScript, React, Vite, Next.js

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
4/10partialpoints earned
  • Free trial / freemiumFree plan

Not detected: FAQ / objection handling.

Value

why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
  • Us-vs-them comparisoncomparison grid: 30 rows

Not detected: usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Every submission lands.Every event delivers.” at 1:1 (45px, #ffffff on #ffffff). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

19 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 129 content images carry alt text.

NEEDS WORKNamed controls

3 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#0a1330
accent#0a1330
bg#ffffff
surface#f7f9ff
text#5b6485
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog40px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
formplume.com · 4/9 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of formplume.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Features → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56.5% | background |
| `#0a1330` | 21.4% | support |
| `#0b1020` | 20.7% | support |
| `#f7f9ff` | 1.1% | background |
| `#000000` | 0.2% | support |
| `#0a0a0a` | 0.2% | support |
| `#ff5f57` | 0% | accent/brand |
| `#febc2e` | 0% | accent/brand |

Curated roles: `primary=#0a1330` · `accent=#0a1330` · `bg=#ffffff` · `surface=#f7f9ff` · `text=#5b6485`

## Type
- Display: `Fraunces`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 20, 24, 40, 45
- Radius (px): 4, 10, 14, 16, 18, 33554400

## Patterns detected (fact-based). 4/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 30 rows)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; p2: No credit card; pricing: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: HTML5, JavaScript, React, Vite, Next.js; p2: logos: Form Plume, Slack, Google Sheets, ActiveCampaign, Inbox; pricing: logos: Good AI Tools, Featured on Aura++, Form Plume - Featured on Startup Fame, Featured )_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, email; signup: name, email, password)_

## Proof language (harvested strings → templates)
- `{N}% OFF`. e.g. "25% OFF"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.