Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$9
saas · Sep 20, 2026
formplume.com
We found more conversion tactics here than on 86% of the 1,413 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 46 links on the entry page, 36 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 30 rows
- Offers a free trial or free tier
Free plan
- Shows customer logos or a trusted-by claim
logos: HTML5, JavaScript, React, Vite, Next.js
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
- Usage / adoption proof
- A count of developers / teams / companies / stars using the product.
+ 1 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 9 buttons/links have no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
Ship the form. Skip the backend.
- Promise
Add one endpoint to any HTML form. Form Plume filters spam, stores submissions, emails you, and routes form d…
- Prices shown
- $9
What we recorded
Progress
7 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 7 scans
Same 7 conversion tactics detected since 2026-07-30.
- 7 tactics 2026-07-30
- 7 tactics 2026-08-01
- 7 tactics 2026-08-02
- 7 tactics 2026-08-03
- 7 tactics 2026-08-05
- 7 tactics 2026-08-15
- 7 tactics 2026-09-20
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
28 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Form Plume - Free Form Backend for HTML Forms
- Meta description
Add one endpoint to any HTML form. Form Plume filters spam, stores submissions, emails you, and routes form data without a backend to maintain.
- Headline
Ship the form. Skip the backend.
- Section headings
A contact form shouldn’t become a backend project.
One URL replaces the backend work.
The boring infrastructure your form still needs.
Submit once. Route it from one place.
Questions before your first form lands.
Your form is finished. Keep the backend that way.
Create a free endpoint.
Paste it into your form.
+4 more, not shown- Buttons and links
Create my endpoint
Get started for free
Create my free endpoint
Learn more
What is Form Plume?
Do I need JavaScript or backend code?
Is it safe for my form endpoint to be public?
How does Form Plume stop spam without losing real leads?
What happens if I hit my monthly submission limit?
Can I send submissions to my team and other tools?
+2 more, not shown- Prices on the page
$9
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Compares itself against alternatives
comparison grid: 30 rows
proof2 of 4
Shows customer logos or a trusted-by claim
logos: HTML5, JavaScript, React, Vite, Next.js
Shows press logos or an as-seen-in claim
press: Featured on Wired Business, Featured on Wired Business
offer2 of 2
Offers a free trial or free tier
Free plan
Makes the pricing ladder explicit
free, $9/mo
checkout2 of 2
Offers a demo or docs entry point
docs link
Lead-capture form
email, email
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “The boring infrastructureyour form still needs.” at 1:1 (45px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:9 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:70 images are shipped at more than 2x the width shown.
“launchboard-badge.png” is 1891px wide, displayed at 144px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:127 of 192 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Not measurable1
Page weight
At least 1.2 MB across 143 measurable resources, but 240 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#0a1330
bg#ffffff
surface#f8f9ff
text#5b6485
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog40px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
40pxAa
45pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa800
FAMILIES
Fraunces · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
