their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 16, 2026

ghost.org

Name: ghost.org funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~18px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

20 /100

Sparse ★☆☆☆☆ 5 measured categories

Score breakdown

Offer clarity 0/8
Action path 5/20
Trust & proof 6/11
Friction reduction 0/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

2 tactics

$100,000,000 · subscription

Logo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert. CTA, sign-up, checkoutmeasured

5/20lowpoints earned

Demo / docs entry

Not detected: proof above the fold, free trial / freemium, and lead-capture form.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: FAQ / objection handling and free trial / freemium.

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 69 content images carry alt text.

NEEDS WORKNamed controls

2 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f8b1e2

accent#f8b1e2

bg#ffffff

surface#e2e8f0

text#334155

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox96px

Jumps over the lazy dog72px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

ghost.org · 2/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of ghost.org

> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44% | background |
| `#15171a` | 24.2% | support |
| `#0f172a` | 15.5% | support |
| `#e2e8f0` | 12.4% | background |
| `#f8b1e2` | 2.7% | support |
| `#151719` | 0.7% | support |
| `#18181b` | 0.3% | support |
| `#d1ff19` | 0.1% | accent/brand |

Curated roles: `primary=#f8b1e2` · `accent=#f8b1e2` · `bg=#ffffff` · `surface=#e2e8f0` · `text=#334155`

## Type
- Display: `InterDisplay`
- Body: `InterDisplay`
- Size scale (px): 12, 14, 15, 18, 20, 24, 36, 48, 72, 96
- Radius (px): 4, 6, 8, 16, 24, 9999

## Patterns detected (fact-based). 2/9
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Rich media & dynamic cards, Newsletters, Native analytics, Offers & promotions, Gec)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.