Body text size
type:Smallest body text is 10px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
saas · Aug 15, 2026
gumstory.com
55/100 Thin
Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.
Walk 27 links on the entry page, 11 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 6 conversion tactics detected since 2026-07-30.
- 6 tactics 2026-07-30
- 6 tactics 2026-08-02
- 6 tactics 2026-08-03
- 6 tactics 2026-08-15
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
GumStory
- Meta description
Software teams manage projects, test runs, and work items in one place. Jira Cloud optional.
- Headline
Stop rebuilding your standup from memory.
- Section headings
See GumStory in action
Less scavenger hunt, more shipping
From a rough note to a shared report
What you actually touch day to day
Thursday, 4:45pm
Create your account
Questions people ask us
Get started
+7 more, not shown- Buttons and links
▶
Sign up
Try the demo →
Try the live demo
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Offers a free trial or free tier
Free tier
Lead-capture form
firstName, lastName, publicUsername, email
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Get it on Google Play, Get it from Microsoft, Launched on Fazier, Launching Soon on
Friction reduction2 of 2
Answers buyer objections
Can I try it without signing up? +
Offers a free trial or free tier
also shown under Action path
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:50% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Try the demo” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“launchpad_1782768117532_291m28?showUpvot” is 966px wide, displayed at 266px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:66 of 96 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 48×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
11 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.6 MB across 104 measurable resources, but 44 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#eef1f5
accent#eef1f5
bg#ffffff
surface#f5f5f7
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog20px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
