The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 3 steps
⤢
01
Homepage / Lander ▲ strongest
Reviews FAQ Press Free trial Logo wall
⤢
02
Pricing
$0 +1 more
Free trial
⤢
03
Signup ▼ thinnest
no named tactics detected on this step
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
12/20 high points earned
Free trial / freemium Free tier Start free Lead-capture form
Not detected: proof above the fold and demo / docs entry.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Free tier Start free
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
50% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Try the demo” at 1:1 (16px, #ffffff on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~12px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
11 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 21 content images carry alt text.
NEEDS WORK Named controls
6 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog20px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
gumstory.com · 4/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of gumstory.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 59.4% | background |
| `#f5f5f7` | 22.6% | background |
| `#eef1f5` | 9.2% | background |
| `#f8fafc` | 8.5% | background |
| `#070b19` | 0.2% | support |
| `#080d1c` | 0.1% | support |
| `#05070d` | 0% | support |
| `#ff492c` | 0% | accent/brand |
Curated roles: `primary=#eef1f5` · `accent=#eef1f5` · `bg=#ffffff` · `surface=#f5f5f7` · `text=#ffffff`
## Type
- Display: `system-ui`
- Body: `system-ui`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 36
- Radius (px): 16, 25, 32, 50, 999, 33554400
## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Can I try it without signing up? +)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Free tier; pricing: Start free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: GumStory project dashboard, GumStory test runs overview, GumStory sprint health das)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: firstName, lastName, publicUsername, email)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.