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Above-the-fold capture of gumstory.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

gumstory.com

saas · desktop

Biggest quick win

50% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

45 /100

Thin ★★☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 12/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics
ReviewsFAQPressFree trialLogo wall
Pricing
02

Pricing

1 tactic

$0 +1 more

Free trial
Signup
03

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
12/20highpoints earned
  • Free trial / freemiumFree tierStart free
  • Lead-capture form

Not detected: proof above the fold and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumFree tierStart free

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

50% of measurable text passes WCAG AA — 4+ runs fail.

worst: “Try the demo” at 1:1 (16px, #ffffff on #ffffff) — needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~12px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

11 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 21 content images carry alt text.

NEEDS WORKNamed controls

6 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#eef1f5
accent#eef1f5
bg#ffffff
surface#f5f5f7
text#ffffff
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog20px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
gumstory.com · 4/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of gumstory.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 59.4% | background |
| `#f5f5f7` | 22.6% | background |
| `#eef1f5` | 9.2% | background |
| `#f8fafc` | 8.5% | background |
| `#070b19` | 0.2% | support |
| `#080d1c` | 0.1% | support |
| `#05070d` | 0% | support |
| `#ff492c` | 0% | accent/brand |

Curated roles: `primary=#eef1f5` · `accent=#eef1f5` · `bg=#ffffff` · `surface=#f5f5f7` · `text=#ffffff`

## Type
- Display: `system-ui`
- Body: `system-ui`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 36
- Radius (px): 16, 25, 32, 50, 999, 33554400

## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Can I try it without signing up? +)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Free tier; pricing: Start free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: GumStory project dashboard, GumStory test runs overview, GumStory sprint health das)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: firstName, lastName, publicUsername, email)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.