saas · Oct 1, 2026

gumstory.com

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

6 conversion tactics detected
3 pages captured
15 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 27 links on the entry page, 11 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
6 conversion tactics detected, each backed by text on the page

Answers buyer objections
Can I try it without signing up? +
Offers a free trial or free tier
Free tier
Shows customer logos or a trusted-by claim
logos: Get it on Google Play, Get it from Microsoft, Launched on Fazier, Launching Soon on

+ 3 more with evidence

See all 6
Not seen
5 of 11 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 2 more

See what we looked for
Flagged
6 of 16 build checks flagged, each with a fix

Text contrast (WCAG AA)
50% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
6 buttons/links have no accessible name (icon-only, no aria-label).

+ 3 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Signup

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Signup

Walk it frame by frame
In their words
The headline: Stop rebuilding your standup from memory.

Promise
Software teams manage projects, test runs, and work items in one place. Jira Cloud optional.

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 5 scans Same 6 conversion tactics detected since 2026-07-30.

6 tactics 2026-07-30
→
6 tactics 2026-08-02
→
6 tactics 2026-08-03
→
6 tactics 2026-08-15
→
6 tactics 2026-10-01

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

6 tactics

ReviewsFAQPressFree trialLogo wallDemo / docs

Pricing

2 tactics

$0 +1 more

Free trialDemo / docs

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: GumStory
Meta description: Software teams manage projects, test runs, and work items in one place. Jira Cloud optional.
Headline: Stop rebuilding your standup from memory.
Section headings: See GumStory in actionLess scavenger hunt, more shippingFrom a rough note to a shared reportWhat you actually touch day to dayThursday, 4:45pmCreate your accountQuestions people ask usGet started+7 more, not shown
Buttons and links: ▶Sign upTry the demo →Try the live demo

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of gumstory.com — **Nav**0% down the page

Hero section of gumstory.com — **Hero**1% down the page

Logos section of gumstory.com — **Logos**75% down the page

FAQ section of gumstory.com — **FAQ**80% down the page

Footer section of gumstory.com — **Footer**94% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Can I try it without signing up? +

proof2 of 4

Shows customer logos or a trusted-by claim logos: Get it on Google Play, Get it from Microsoft, Launched on Fazier, Launching Soon on

Shows press logos or an as-seen-in claim featured on

offer1 of 2

Offers a free trial or free tier Free tier

checkout2 of 2

Offers a demo or docs entry point docs link

Lead-capture form firstName, lastName, publicUsername, email

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Pricing tiers 905 of the 1,750 SaaS funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Usage / adoption proof 301 of the 2,138 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

50% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Try the demo” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“launchpad_1782768117532_291m28?showUpvot” is 966px wide, displayed at 266px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

66 of 96 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 48×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

6 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.6 MB across 104 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#eef1f5

bg#ffffff

surface#f5f5f7

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog20px

A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

19pxAa

20pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

system-ui

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Navigation bars Hero sections Logo walls FAQ sections Footers Why we walk the whole funnel

Machine version → JSON bundle Markdown brief Design tokens llms.txt