The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 3 steps
⤢
01
Homepage / Lander ▲ strongest
$15 +4 more · subscription
FAQ Trust badges Free trial No card Logo wall
⤢
02
Pricing
$0.01 +9 more · 10% off · subscription · 1 proof point
Comparison FAQ Trust badges Free trial No card
⤢
03
Sign Up ▼ thinnest
Free trial
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
12/20 high points earned
Free trial / freemium free credits free trial Lead-capture form Not detected: proof above the fold and demo / docs entry.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium free credits free trial
Value why it’s worth it — comparison and reinforcement measured
7/10 high points earned
Us-vs-them comparison comparison grid: 7 rows Not detected: usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 5 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
87% of measurable text passes WCAG AA — 4+ runs fail. 32% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “Queued” at 2.31:1 (11px, #9ca3af on #f3f4f6) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 8px (base ~16px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
16 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog20px
A subheading in their voice17px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
indexmyurl.com · 5/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of indexmyurl.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Sign Up
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 68.3% | background |
| `#f7f8fa` | 23.6% | background |
| `#f9fafb` | 1.4% | background |
| `#fdf2f8` | 1% | background |
| `#eef2ff` | 0.6% | background |
| `#faf5ff` | 0.6% | background |
| `#f0fdf4` | 0.6% | background |
| `#fff5f5` | 0.6% | background |
Curated roles: `primary=#fdf2f8` · `accent=#fdf2f8` · `bg=#ffffff` · `surface=#f7f8fa` · `text=#1f2937`
## Type
- Display: `Bricolage Grotesque`
- Body: `Bricolage Grotesque`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 20, 38
- Radius (px): 6, 8, 10, 11, 20, 50
## Patterns detected (fact-based) — 5/9
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(pricing: comparison grid: 7 rows)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What is a link indexer — and why do SEOs use Index My URL? A link indexer is a link indexi; pricing: Do credits expire? Never. Your credits stay in your account until you use them. No monthly)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free credits; pricing: free trial; signup: free credits)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: powering)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: emailAddress, password)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "10% off"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
