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Above-the-fold capture of indostra.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

indostra.com

saas · desktop

Biggest quick win

94% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

35 /100

Sparse ★☆☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 11/20
  • Trust & proof 0/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

subscription  ·  1 proof point

FAQTrust badgesFree trialNo cardDemo / docs
Features
02

Features

1 tactic

subscription

Free trial
Demo
03

Demo

2 tactics
Trust badgesFree trial
Solutions
04

Solutions

▼ thinnest
0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
  • Free trial / freemiumStart freeStart Freefree trial
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handlingDo guests need to download an app to order or book a table? No. This is a primary friction
  • Free trial / freemiumStart freeStart Freefree trial

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

94% of measurable text passes WCAG AA — 4+ runs fail.

worst: “FAQ” at 2.04:1 (11px, #f59e0b on #faf9f5) — needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 8px (base ~16px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

17 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 8 content images carry alt text.

NEEDS WORKNamed controls

36 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#111827
accent#111827
bg#ffffff
surface#faf9f5
text#4b5563
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog18px
A subheading in their voice17px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
indostra.com · 3/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of indostra.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Features → Demo → Solutions

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.7% | background |
| `#faf9f5` | 21.2% | background |
| `#111827` | 14% | support |
| `#fffef9` | 10.5% | background |
| `#0b1120` | 4.8% | support |
| `#0d1520` | 4.8% | support |
| `#fdfdfc` | 2.3% | background |
| `#f59e0b` | 0.3% | accent/brand |

Curated roles: `primary=#111827` · `accent=#111827` · `bg=#ffffff` · `surface=#faf9f5` · `text=#4b5563`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 48
- Radius (px): 4, 6, 10, 12, 16, 33554400

## Patterns detected (fact-based) — 3/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Do guests need to download an app to order or book a table? No. This is a primary friction)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Start Free; p3: free trial)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Schedule a demo)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee` — e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.