The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 4 steps
⤢
01
Homepage / Lander ▲ strongest
subscription · 1 proof point
FAQ Trust badges Free trial No card Demo / docs
⤢
02
Features
subscription
Free trial
⤢
03
Demo
Trust badges Free trial
⤢
04
Solutions ▼ thinnest
no named tactics detected on this step
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
11/20 partial points earned
Free trial / freemium Start free Start Free free trial Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Do guests need to download an app to order or book a table? No. This is a primary friction Free trial / freemium Start free Start Free free trial
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
94% of measurable text passes WCAG AA — 4+ runs fail.
worst: “FAQ” at 2.04:1 (11px, #f59e0b on #faf9f5) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 8px (base ~16px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
17 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 8 content images carry alt text.
NEEDS WORK Named controls
36 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog18px
A subheading in their voice17px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
indostra.com · 3/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of indostra.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Features → Demo → Solutions
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.7% | background |
| `#faf9f5` | 21.2% | background |
| `#111827` | 14% | support |
| `#fffef9` | 10.5% | background |
| `#0b1120` | 4.8% | support |
| `#0d1520` | 4.8% | support |
| `#fdfdfc` | 2.3% | background |
| `#f59e0b` | 0.3% | accent/brand |
Curated roles: `primary=#111827` · `accent=#111827` · `bg=#ffffff` · `surface=#faf9f5` · `text=#4b5563`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 48
- Radius (px): 4, 6, 10, 12, 16, 33554400
## Patterns detected (fact-based) — 3/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Do guests need to download an app to order or book a table? No. This is a primary friction)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Start Free; p3: free trial)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Schedule a demo)_
## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee` — e.g. "30-day money-back guarantee"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.