The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 2 steps
⤢
01
Homepage / Lander ▲ strongest
$2.99 +1 more · subscription
Reviews Logo wall Demo / docs
⤢
02
Pricing ▼ thinnest
$4.99 +6 more · subscription · 1 proof point
Free trial Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers $2.99/mo, free
Action the path to convert — CTA, sign-up, checkout measured
17/20 high points earned
Free trial / freemium Free trial Lead-capture form Demo / docs entry
Not detected: proof above the fold.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logos: Setapp, Marked 3 Screenshot, Live Preview, Advanced Proofreading, Custom Themes
Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
4/10 partial points earned
Free trial / freemium Free trial
Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
1 flag · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
91% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Your browser does not support embedded video. You can instea” at 2.02:1 (16px, #004658 on #000000) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
GOOD Body text size
Base body text ~20px, smallest 14px.
NOTE Line length
11 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 11 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
markedapp.com · 5/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of markedapp.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.6% | background |
| `#f9fafb` | 42.2% | background |
| `#111827` | 5.5% | support |
| `#004658` | 3.8% | support |
| `#000000` | 3.7% | support |
| `#333333` | 0.1% | support |
| `#ff6154` | 0% | accent/brand |
| `#e6f7fc` | 0% | background |
Curated roles: `primary=#004658` · `accent=#004658` · `bg=#ffffff` · `surface=#f9fafb` · `text=#374151`
## Type
- Display: `notoSansOriya`
- Body: `notoSansOriya`
- Size scale (px): 14, 16, 18, 20, 24, 36, 56
- Radius (px): 8, 12, 9999
## Patterns detected (fact-based) — 5/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(pricing: Free trial)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Setapp, Marked 3 Screenshot, Live Preview, Advanced Proofreading, Custom Themes)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: $2.99/mo, free)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: documentation)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: q, name, email)_
## Proof language (harvested strings → templates)
- `limited time` — e.g. "limited time"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.