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Above-the-fold capture of markedapp.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

markedapp.com

saas · desktop

Biggest quick win

91% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

60 /100

Partial ★★★☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 8/8
  • Action path 17/20
  • Trust & proof 6/11
  • Friction reduction 4/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$2.99 +1 more  ·  subscription

ReviewsLogo wallDemo / docs
Pricing
02

Pricing

▼ thinnest
2 tactics

$4.99 +6 more  ·  subscription  ·  1 proof point

Free trialPricing tiers

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiers$2.99/mo, free

Action

the path to convert — CTA, sign-up, checkoutmeasured
17/20highpoints earned
  • Free trial / freemiumFree trial
  • Lead-capture form
  • Demo / docs entry

Not detected: proof above the fold.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo walllogos: Setapp, Marked 3 Screenshot, Live Preview, Advanced Proofreading, Custom Themes

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
4/10partialpoints earned
  • Free trial / freemiumFree trial

Not detected: FAQ / objection handling.

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

91% of measurable text passes WCAG AA — 4+ runs fail.

worst: “Your browser does not support embedded video. You can instea” at 2.02:1 (16px, #004658 on #000000) — needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
GOODBody text size

Base body text ~20px, smallest 14px.

NOTELine length

11 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 11 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#004658
accent#004658
bg#ffffff
surface#f9fafb
text#374151
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog36px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
markedapp.com · 5/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of markedapp.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.6% | background |
| `#f9fafb` | 42.2% | background |
| `#111827` | 5.5% | support |
| `#004658` | 3.8% | support |
| `#000000` | 3.7% | support |
| `#333333` | 0.1% | support |
| `#ff6154` | 0% | accent/brand |
| `#e6f7fc` | 0% | background |

Curated roles: `primary=#004658` · `accent=#004658` · `bg=#ffffff` · `surface=#f9fafb` · `text=#374151`

## Type
- Display: `notoSansOriya`
- Body: `notoSansOriya`
- Size scale (px): 14, 16, 18, 20, 24, 36, 56
- Radius (px): 8, 12, 9999

## Patterns detected (fact-based) — 5/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(pricing: Free trial)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Setapp, Marked 3 Screenshot, Live Preview, Advanced Proofreading, Custom Themes)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: $2.99/mo, free)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: documentation)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: q, name, email)_

## Proof language (harvested strings → templates)
- `limited time` — e.g. "limited time"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.