UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of nativewp.app
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 14, 2026

nativewp.app

saas · desktop

Biggest quick win

Smallest body text is 10px (base ~18px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

55 /100

Thin ★★☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 8/8
  • Action path 13/20
  • Trust & proof 0/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

3 tactics

$29 +2 more  ·  save 15%  ·  1 proof point

Free trialNo cardPricing tiers
Use Cases
02

Use Cases

3 tactics

subscription

FAQFree trialNo card

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $29/mo, $99/mo, $10/mo

Action

the path to convert — CTA, sign-up, checkoutmeasured
13/20highpoints earned
  • Proof above the fold
  • Free trial / freemiumStart freetry it free

Not detected: lead-capture form and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumStart freetry it free

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

20 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 5 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#475deb
accent#475deb
bg#ffffff
surface#f8f9fc
text#121621
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog56px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
nativewp.app · 4/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of nativewp.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Use Cases

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.5% | background |
| `#f8f9fc` | 28% | background |
| `#e0e3eb` | 7% | background |
| `#121621` | 6.4% | support |
| `#475deb` | 4% | accent/brand |
| `#c775f0` | 3.6% | accent/brand |
| `#f2f4f7` | 0.3% | background |
| `#2bab6f` | 0.2% | accent/brand |

Curated roles: `primary=#475deb` · `accent=#475deb` · `bg=#ffffff` · `surface=#f8f9fc` · `text=#121621`

## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 26, 48, 56, 60
- Radius (px): 14, 16, 18, 20, 24, 9999

## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: Frequently asked questions)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: try it free)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $29/mo, $99/mo, $10/mo)_

## Proof language (harvested strings → templates)
- `save {N}%` — e.g. "save 15%"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.