The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 1 step
⤢
01
Homepage / Lander ▲ strongest
no named tactics detected on this step
Action the path to convert. CTA, sign-up, checkout measured
0/7 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
Friction objections answered, barriers removed measured
0/6 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
FAQ / objection handling
we have this →
Value why it’s worth it. comparison and reinforcement measured
0/7 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Minor
1 flag · 1 unknown · 5 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
UNKNOWN Text contrast (WCAG AA)
No sampleable body text found to measure.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~12px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 1 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
SIZE SCALE
12px Aa
14px Aa
16px Aa
18px Aa
20px Aa
24px Aa
WEIGHTS
Aa 400
Aa 500
Aa 600
Aa 700
Aa 800
FAMILIES
Baloo 2 · Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
openshelf.dtverselabs.in · 0/3 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of openshelf.dtverselabs.in
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |
Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`
## Type
- Display: `Baloo 2`
- Body: `Plus Jakarta Sans`
- Size scale (px): 12, 14, 16, 18, 20, 24
- Radius (px): 14, 16, 20, 24, 33554400
## Patterns detected (fact-based) — 0/3
- _(none detected)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.