UXXRAY · Teardown dossier
perplexity-ai-2026-07-10-desktop
0 /100
No signals detected for this category on the captured funnel.
Not detected: proof above the fold.
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling.
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Funnel Teardown — perplexity.ai > An evidence-based read of perplexity.ai's live conversion funnel, captured 2026-07-10. > Every claim is measured from the page; each detected tactic carries the exact > on-page string it fired on. Deterministic extraction — no LLM opinion. Read this > to understand WHY this funnel converts (or leaks) — the persuasion principles it > uses and the ones it's missing. It is a report to learn from, not a template to clone. **Funnel type:** content **Evidence Coverage Score:** 0/100 (Sparse) **Path captured:** Homepage / Lander → Tasks → Spaces ## Scorecard — where the points come from | Category | Earned | |----------|-------:| | Offer clarity | 0 / 0 | | Action path | 0 / 7 | | Trust & proof | 0 / 0 | | Friction reduction | 0 / 6 | | Value reinforcement | 0 / 7 | | Risk reversal & urgency | 0 / 0 | ## What's working — tactics in play, with proof Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence. - _(no conversion tactics detected — the funnel is thin)_ ## What's missing — gaps for a content funnel Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit: - **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives. - **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections. - **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step. ## Proof language observed The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording: - _(none extracted)_ ## Measured design signals (facts, not a style to copy) - Palette, area-weighted from live CSS: | Hex | Usage | Likely role | |-----|------:|-------------| | `#271a00` | 56.3% | support | | `#fdfbfa` | 43.7% | background | - Type: display `—`, body `pplxSans` · size scale (px): 11, 12, 14, 16 · radius (px): 6, 8, 11, 12, 16 ## Funnel facts - Depth reached: 1 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected --- _Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._
