The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 1 step
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01
Homepage / Lander
$0 +2 more · Save 20% · 1 proof point
FAQ Trust badges Free trial No card Logo wall Usage proof Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $0/mo, $7/mo, $15/mo
Action the path to convert — CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium Start Free Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust proof, social proof, and credibility measured
11/11 high points earned
Trusted-by logo wall trusted by Usage / adoption proof 2,500+ businesses
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Start Free
Value why it’s worth it — comparison and reinforcement measured
3/10 partial points earned
Usage / adoption proof 2,500+ businesses Not detected: us-vs-them comparison.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
92% of measurable text passes WCAG AA — 4+ runs fail.
worst: “posforshops.com/jmart/adjust” at 2.54:1 (12px, #9ca3af on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~14px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 4 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
posforshops.com · 5/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of posforshops.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 55.4% | background |
| `#f8fafc` | 17.9% | background |
| `#f9fafb` | 11.4% | background |
| `#111827` | 5.8% | support |
| `#0f172a` | 5% | support |
| `#e0e7ff` | 2.3% | background |
| `#eff6ff` | 1% | background |
| `#f3f4f6` | 0.4% | background |
Curated roles: `primary=#e0e7ff` · `accent=#e0e7ff` · `bg=#ffffff` · `surface=#f8fafc` · `text=#64748b`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 15, 16, 18, 20, 40, 48, 60
- Radius (px): 6, 8, 12, 16, 24, 9999
## Patterns detected (fact-based) — 5/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Frequently Asked Questions)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start Free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 2,500+ businesses)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $0/mo, $7/mo, $15/mo)_
## Proof language (harvested strings → templates)
- `Save {N}%` — e.g. "Save 20%"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
