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Above-the-fold capture of posthog.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 12, 2026

posthog.com

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~15px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

25 /100

Sparse ★☆☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 0/20
  • Trust & proof 11/11
  • Friction reduction 0/10
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

2 tactics

$0.00 +1 more

Logo wallUsage proof

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
0/20nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
11/11highpoints earned
  • Trusted-by logo wall
  • Usage / adoption proof1440 companies

Friction

objections answered, barriers removedmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: FAQ / objection handling and free trial / freemium.

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof1440 companies

Not detected: us-vs-them comparison.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
4 flags · 9 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 12px (base ~15px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

22 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
NEEDS WORKLanguage declared

No html[lang] attribute — screen readers can’t pick the right voice.

Add lang="en" (or the page’s language) to <html>.

NEEDS WORKImage alt text

3 of 9 content images (33%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

29 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#2f80fa
accent#2f80fa
bg#ffffff
surface#fdfdf8
text#374151
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
posthog.com · 2/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of posthog.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 32% | background |
| `#e1d7c2` | 27.8% | support |
| `#fdfdf8` | 14.5% | background |
| `#2f80fa` | 7.7% | accent/brand |
| `#f3f4f0` | 7.1% | background |
| `#eeefe9` | 5.5% | background |
| `#e5e7e0` | 3.7% | background |
| `#eb9d2a` | 0.8% | accent/brand |

Curated roles: `primary=#2f80fa` · `accent=#2f80fa` · `bg=#ffffff` · `surface=#fdfdf8` · `text=#374151`

## Type
- Display: `Open Runde`
- Body: `Open Runde`
- Size scale (px): 12, 13, 14, 15, 18, 19, 20, 21, 24, 36
- Radius (px): 2, 4, 5, 6, 8, 9999

## Patterns detected (fact-based) — 2/9
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Postgres, Snowflake, Salesforce, Stripe, Zendesk)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 1440 companies)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.