Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$0 +4 more
saas · Oct 13, 2026
posthog.com
We found more conversion tactics here than on 86% of the 1,413 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 127 links on the entry page, 101 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
Feature comparison
- Answers buyer objections
Pricing FAQ
- Puts proof in the first viewport
Join 500,000+ teams already shipping with PostHog.
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 1 more
-
Flagged
8 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 92% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Form labels
- 2 of 6 form fields have no label (+2 rely on placeholder only).
+ 5 more
-
Walked
4 pages walked, Homepage / Lander to Product Analytics
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Demo
+ 1 more step
-
In their words
The headline:
Your product's context layer
- Promise
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to…
- Prices shown
- $0 · $0.00005 · $0.005
What we recorded
Progress
7 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
8 → 7 across 7 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 8 tactics 2026-07-30
- 8 tactics 2026-08-01
- 8 tactics 2026-08-02
- 8 tactics 2026-08-03
- 8 tactics 2026-08-05
- 8 tactics 2026-08-15
- 7 tactics 2026-10-13
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
PostHog - your product’s context layer
- Meta description
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
- Headline
Your product's context layer
- Section headings
Ask PostHog anything
Social proof
All your data, working together
Usage-based pricing
Why PostHog?
Bedtime reading
Shameless CTA
Set up for free
+1 more, not shown- Buttons and links
Products Pricing Docs Community Company More
Products
Docs
Community
Company
More
Get started – free
Get started
Install with AI
Ask PostHog anything
+2 more, not shown- Prices on the page
$0
$0.00005
$0.005
$0.0001
$0.000015
Sections
1 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
Feature comparison
Answers buyer objections
Pricing FAQ
proof3 of 4
Puts proof in the first viewport
Join 500,000+ teams already shipping with PostHog.
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Puts a number on adoption
500,000+ teams
offer1 of 2
Offers a free trial or free tier
No credit card required
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 8 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 17 measured checks need work
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 1.16:1 (13px, #ffffff on #eeefe9). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:2 of 6 form fields have no label (+2 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:41 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 7.8 MB across 328 measurable resources. 120 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:41 images are shipped at more than 2x the width shown.
“PRODUCT_ANALYTICS_hog_23b2808c18” is 1676px wide, displayed at 281px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:303 of 405 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 30×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
49 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
6 of 110 content images (5%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Link text
7 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Clear3
Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#eb9d2a
accent#eb9d2a
bg#e5e7e0
surface#ffffff
text#374151
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
RoundHog
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
