The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$0.00 +1 more
Logo wallUsage proof
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
0/20nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
11/11highpoints earned
- Trusted-by logo wall
- Usage / adoption proof
1440 companies
Friction
objections answered, barriers removedmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling and free trial / freemium.
Value
why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
- Usage / adoption proof
1440 companies
Not detected: us-vs-them comparison.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
4 flags · 9 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
97% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~15px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
22 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
NEEDS WORKLanguage declared
No html[lang] attribute — screen readers can’t pick the right voice.
Add lang="en" (or the page’s language) to <html>.
NEEDS WORKImage alt text
3 of 9 content images (33%) have no alt attribute.
Add descriptive alt to content images; alt="" for purely decorative ones.
NEEDS WORKNamed controls
29 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
2 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
posthog.com · 2/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of posthog.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 32% | background |
| `#e1d7c2` | 27.8% | support |
| `#fdfdf8` | 14.5% | background |
| `#2f80fa` | 7.7% | accent/brand |
| `#f3f4f0` | 7.1% | background |
| `#eeefe9` | 5.5% | background |
| `#e5e7e0` | 3.7% | background |
| `#eb9d2a` | 0.8% | accent/brand |
Curated roles: `primary=#2f80fa` · `accent=#2f80fa` · `bg=#ffffff` · `surface=#fdfdf8` · `text=#374151`
## Type
- Display: `Open Runde`
- Body: `Open Runde`
- Size scale (px): 12, 13, 14, 15, 18, 19, 20, 21, 24, 36
- Radius (px): 2, 4, 5, 6, 8, 9999
## Patterns detected (fact-based) — 2/9
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Postgres, Snowflake, Salesforce, Stripe, Zendesk)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 1440 companies)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.