Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
saas · Jul 11, 2026
railway.app
68/100 Partial
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 70 · mobile 65.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Railway | The all-in-one intelligent cloud provider
- Meta description
Railway is a full-stack cloud for deploying web apps, servers, databases, and more with automatic scaling, monitoring, and security.
- Headline
Ship software peacefully
- Section headings
Trusted by the best in business
105M+ deploys per month (and counting)
Deploy anything without the complexity
Instant networking. Zero setup.
Grow big without the growing pains
Logs, metrics, and alerts in one place. Clarity without the chaos.
Finally, a development workflow that actually flows.
- Buttons and links
Product
Developers
Enterprise
Company
Sign in
Deploy
Network
Scale
Monitor
Evolve
+2 more, not shown
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Offers a free trial or free tier
free trial
Lead-capture form
name, email, Select an option, Select an option
Offers a demo or docs entry point
Book a demo
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logos: TripAdvisor, Cognizant, Mercado Libre, G2X, Reducto
Puts a number on adoption
2M+ developers
Friction reduction1 of 2
Offers a free trial or free tier
free trial
Value reinforcement2 of 2
Compares itself against alternatives
Compare features
Puts a number on adoption
2M+ developers
What we didn’t find
3 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 9 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
8 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
144 of 169 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 34×34px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
13 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 48 content images carry alt text.
Named controls needs worka11y:named-controls
2 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
This funnel: 99% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1b2132
accent#1b2132
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
40pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
IBM Plex Serif · Helvetica
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
