The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 1 step
⤢
01
Homepage / Lander
$0 +2 more · save 16% · 1 proof point
Sticky CTA Free trial No card Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $2.99/mo
Action the path to convert — CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium Start free
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
4/10 partial points earned
Free trial / freemium Start free
Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
74% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Why is the ocean salty but rivers are not?” at 1:1 (16px, #ffffff on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 11px (base ~28px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NEEDS WORK Line height
Body line-height is 1.25× — tight enough to hurt readability.
Set body line-height to ~1.4–1.6×.
NOTE Line length
2 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 2 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog50px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
snapylearn.com · 2/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of snapylearn.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 60.9% | background |
| `#f8f7ff` | 34.1% | background |
| `#0f0f2d` | 4.6% | support |
| `#5b4fe9` | 0.2% | accent/brand |
| `#e5e7eb` | 0.1% | background |
| `#1f2937` | 0% | support |
| `#dcfce7` | 0% | background |
| `#eff6ff` | 0% | background |
Curated roles: `primary=#0f0f2d` · `accent=#0f0f2d` · `bg=#ffffff` · `surface=#f8f7ff` · `text=#0f0f2d`
## Type
- Display: `Plus Jakarta Sans`
- Body: `Plus Jakarta Sans`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 20, 22, 28, 50, 56
- Radius (px): 10, 12, 22, 28, 50, 999
## Patterns detected (fact-based) — 2/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $2.99/mo)_
## Proof language (harvested strings → templates)
- `save {N}%` — e.g. "save 16%"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.