saas · Jul 11, 2026

supabase.com

95/100 Excellent

Scores above 94% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 93%.

8/11 tactics
3 steps
7 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 95 · mobile 95.

Measured by Roentgen 1.7, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

subscription

Free trialLogo wallUsage proofDemo / docs

Pricing

▲ strongest

7 tactics

$0 +24 more · subscription

Sticky CTAComparisonFAQFree trialLogo wallPricing tiersDemo / docs

Sign Up

▼ thinnest

1 tactic

Demo / docs

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Supabase | The Open Source Firebase Alternative
Meta description: Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
Headline: Build in a weekend Scale to millions
Section headings: Postgres DatabaseAuthenticationEdge FunctionsStorageRealtimeVectorData APIsOpen source from day one+5 more, not shown
Buttons and links: ProductDevelopersSolutionsSign inRequest a demoTable EditorSQL EditorRLS PoliciesJoin us on DiscordView on GitHub+2 more, not shown

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0/mo, $25/mo, $10/mo

Action path3 of 4

Offers a free trial or free tier Start for free

Lead-capture form email, password

Offers a demo or docs entry point Request a demo

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by

Puts a number on adoption 200,000 users

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier Start for free

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 13 rows

Puts a number on adoption 200,000 users

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.