saas · Sep 17, 2026

supabase.com

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

7 conversion tactics detected
3 pages captured
14 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

The short version, in 5 parts

Proven on the page
7 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
comparison grid: 3 rows
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
Start for free

+ 4 more with evidence

See all 7
Not seen
4 of 11 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Proof above the fold
Social proof rendered within the first viewport on at least one step.
Usage / adoption proof
A count of developers / teams / companies / stars using the product.

+ 1 more

See what we looked for
Flagged
6 of 14 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
1 button/link has no accessible name (icon-only, no aria-label).
Render-blocking resources
49 stylesheets/scripts in <head> block first paint.

+ 3 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Sign Up

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Sign Up

Walk it frame by frame
In their words
The headline: Build in a weekend Scale to millions

Promise
Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functio…
Prices shown
$10

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$10 · subscription

Free trialLogo wallDemo / docs

Pricing

▲ strongest

7 tactics

$0 +24 more · subscription

Sticky CTAComparisonFAQFree trialLogo wallPricing tiersDemo / docs

Sign Up

▼ thinnest

1 tactic

Demo / docs

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Supabase | The Postgres Development Platform
Meta description: Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
Headline: Build in a weekend Scale to millions
Section headings: Postgres DatabaseAuthenticationEdge FunctionsStorageRealtimeVectorData APIsOpen source from day one+5 more, not shown
Buttons and links: ProductDevelopersSolutionsTable EditorSQL EditorRLS PoliciesSubscribePrivacy SettingsToggle themeStart your project+2 more, not shown
Prices on the page: $10

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection2 of 2

Compares itself against alternatives comparison grid: 3 rows

Answers buyer objections Frequently asked questions

proof1 of 4

Shows customer logos or a trusted-by claim trusted by

offer2 of 2

Offers a free trial or free tier Start for free

Makes the pricing ladder explicit free, $0/mo, $25/mo, $10/mo

checkout2 of 2

Offers a demo or docs entry point Request a demo

Lead-capture form email, password

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

49 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

17 images are shipped at more than 2x the width shown.

“image?url=%2Fimages%2Findex%2Fproducts%2” is 585px wide, displayed at 256px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“email”

FixUse type="email" / type="tel" so phones show the right keyboard.

Worth knowing2

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 1.6 MB across 88 measurable resources, but 334 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

This funnel: 100% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#3fcf8e

accent#3fcf8e

bg#f8f3ef

surface#a9f1ca

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox46px

Jumps over the lazy dog34px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

22pxAa

34pxAa

46pxAa

WEIGHTS

Aa400

Aa450

Aa500

Aa600

FAMILIES

Manrope · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 8 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt