UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026
Smallest body text is 5px (base ~20px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
50 /100
free, $9.99/mo, $19.99/mo
Start free
free plan
Not detected: proof above the fold and demo / docs entry.
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Is TallyMsg free to use?
Start free
free plan
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
100% of measurable text passes WCAG AA. 15% of text was unmeasurable (over images/gradients). not counted either way.
Responsive viewport meta is present.
Smallest body text is 5px (base ~20px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
6 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 8 content images carry alt text.
4 form fields rely on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
1 button/link has no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
2 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Next move
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
# Agent Brief. build in the style of tallymsg.app
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 83.5% | background |
| `#f8fafc` | 8.8% | background |
| `#0f172a` | 2.4% | support |
| `#1c1c1e` | 2.3% | support |
| `#f2f2f7` | 1% | background |
| `#e5ddd5` | 0.8% | background |
| `#235d82` | 0.4% | support |
| `#eff8ff` | 0.3% | background |
Curated roles: `primary=#0f172a` · `accent=#0f172a` · `bg=#ffffff` · `surface=#f8fafc` · `text=#235d82`
## Type
- Display: `__Sora_ce197d`
- Body: `__DM_Sans_0d7163`
- Size scale (px): 5, 6, 7, 8, 9, 11, 12, 14, 15, 16, 18, 48
- Radius (px): 6, 14, 18, 22, 44, 33554400
## Patterns detected (fact-based). 4/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is TallyMsg free to use?; pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: free plan)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9.99/mo, $19.99/mo; pricing: free, $9.99/mo, $19.99/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, text, email, tel)_
## Proof language (harvested strings → templates)
- `SAVE {N}%`. e.g. "SAVE 17%"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.