The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 1 step
⤢
01
Homepage / Lander
$1
FAQ Trust badges Press Logo wall
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
6/20 partial points earned
Not detected: proof above the fold, free trial / freemium, and demo / docs entry.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall trusted by Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
6/10 high points earned
Not detected: free trial / freemium.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
67% of measurable text passes WCAG AA — 3+ runs fail. 36% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “Sign In” at 1:1 (16px, #ffffff on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 6px (base ~20px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
7 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 26 content images carry alt text.
NOTE Form labels
5 form fields rely on placeholder text as the only label.
Back placeholders with a real <label> — placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
teaappgreenflags.com · 3/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of teaappgreenflags.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 99.4% | background |
| `#0a0a0a` | 0.4% | support |
| `#1a1f71` | 0% | support |
| `#252525` | 0% | support |
| `#016fd0` | 0% | accent/brand |
| `#f47216` | 0% | accent/brand |
| `#eb001b` | 0% | accent/brand |
| `#f79e1b` | 0% | accent/brand |
Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`
## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 6, 10, 11, 12, 14, 15, 16, 18, 20, 30, 36, 60
- Radius (px): 4, 8, 10, 14, 18, 33554400
## Patterns detected (fact-based) — 3/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What is Tea App Green Flags?)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: firstName, lastName, email, phone)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
