saas · Oct 17, 2026

thescholium.com

We found more conversion tactics here than on 10% of the 1,440 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.30.0

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,899 multi-step funnels, more conversion tactics than 20% of them.

Walk 9 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    TRY IT FREE
    Shows customer logos or a trusted-by claim
    logo wall (5 distinct marks)
    Lead-capture form
    search, email, password, password

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    5 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    5 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Learn deeper. Remember longer.

    Promise
    Scholium, a suite of focused learning tools for vocabulary, active recall, poetry annotation, and exam practi…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans Same 3 conversion tactics detected since 2026-07-30.
  1. 3 tactics 2026-07-30
  2. 3 tactics 2026-08-02
  3. 3 tactics 2026-08-03
  4. 3 tactics 2026-09-12
  5. 3 tactics 2026-10-17

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics

subscription

Free trialLogo wall
Signup
02

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Scholium · Folio of learning tools
Meta description
Scholium, a suite of focused learning tools for vocabulary, active recall, poetry annotation, and exam practice.
Headline
Learn deeper. Remember longer.
Section headings
Choose your subject.5 tools, one account.Built on how memory actually works.Start learning the way memory actually works.🗞Past Papers💬Lang. Hub📝Poetry Notes⚛️Recall Master+1 more, not shown
Buttons and links
Study toolsExplore the toolsAccountingAdd. MathBioBSChemCSEconICT+2 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of thescholium.com
Nav0% down the page
Hero section of thescholium.com
Hero1% down the page
Footer section of thescholium.com
Footer99% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

offer1 of 2

Offers a free trial or free tier TRY IT FREE

checkout1 of 2

Lead-capture form search, email, password, password

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,730 of the 2,571 funnels we checked
Pricing tiers 917 of the 1,780 SaaS funnels we checked
Press / "as seen in" 671 of the 2,568 funnels we checked
Demo / docs entry 604 of the 1,790 funnels we checked
Us-vs-them comparison 482 of the 2,571 funnels we checked
Proof above the fold 416 of the 2,571 funnels we checked
Usage / adoption proof 302 of the 2,181 funnels we checked
Scarcity / urgency copy 134 of the 2,568 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “No login required” at 3.16:1 (12px, #db7706 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“past-papers-9puzSJvU.png” is 2400px wide, displayed at 538px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

31 of 46 interactive targets are under 44×44px on mobile.

smallest: “Scroll to the memory science” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 2.3 MB across 14 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#db7706
accent#db7706
bg#ffffff
surface#f2f2f2
text#0f0f0f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
40pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
IBM Plex Sans Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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