The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
subscription
Logo wall
⤢
02
Signup
▼ thinnest
no named tactics detected on this step
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
Not detected: proof above the fold, free trial / freemium, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling and free trial / freemium.
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “No login required” at 3.02:1 (12px, #db7706 on #fafafa). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~18px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 5 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog52px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
thescholium.com · 2/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of thescholium.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 70.7% | background |
| `#5048e5` | 18% | accent/brand |
| `#db7706` | 11.1% | accent/brand |
| `#fafafa` | 0.2% | background |
Curated roles: `primary=#db7706` · `accent=#db7706` · `bg=#ffffff` · `surface=#fafafa` · `text=#0f0f0f`
## Type
- Display: `IBM Plex Sans Variable`
- Body: `IBM Plex Sans Variable`
- Size scale (px): 10, 12, 14, 15, 16, 18, 20, 24, 26, 40, 52, 88
- Radius (px): 4, 10, 9999
## Patterns detected (fact-based). 2/9
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Lang. Hub screenshot, Poetry Notes screenshot, Recall Master screenshot, Past Paper)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: search, email, password, password)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.