The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 3 steps
⤢
01
Homepage / Lander
subscription
Sticky CTA Free trial
⤢
02
Use Cases ▼ thinnest
Sticky CTA
⤢
03
Pricing ▲ strongest
$0 +1 more
Sticky CTA Trust badges Free trial Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $99/mo
Action the path to convert — CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium Start for free Start free Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
4/10 partial points earned
Free trial / freemium Start for free Start free Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Leaky
4 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
80% of measurable text passes WCAG AA — 4+ runs fail. 28% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “Emerging blocker” at 1.9:1 (11px, #eaa72b on #fdf3e2) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
NEEDS WORK Language declared
No html[lang] attribute — screen readers can’t pick the right voice.
Add lang="en" (or the page’s language) to <html>.
GOOD Image alt text
All 5 content images carry alt text.
NEEDS WORK Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox22px
Jumps over the lazy dog21px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
toward.one · 2/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of toward.one
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Use Cases → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f9f9f9` | 52.2% | background |
| `#ffffff` | 19% | background |
| `#ececea` | 14.8% | background |
| `#0a0a0b` | 5.5% | support |
| `#e6f7ec` | 2.8% | background |
| `#f4f4f2` | 1.8% | background |
| `#e9eefd` | 1.1% | background |
| `#fdf3e2` | 1% | background |
Curated roles: `primary=#fdf3e2` · `accent=#fdf3e2` · `bg=#f9f9f9` · `surface=#ffffff` · `text=#5c616a`
## Type
- Display: `Hanken Grotesk`
- Body: `Hanken Grotesk`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 21, 22
- Radius (px): 11, 12, 13, 18, 50, 999
## Patterns detected (fact-based) — 2/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start for free; pricing: Start free)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $99/mo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
