Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
saas · Sep 21, 2026
toward.one
We found more conversion tactics here than on 7% of the 338 entry-page SaaS captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 2 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 662 entry-page captures, more conversion tactics than 21% of them.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Offers a free trial or free tier
No credit card
-
Not seen
10 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 7 more
-
Flagged
3 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 70% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 14 of 19 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Update projects like a human — by voice or text
- Promise
Post project updates by voice or text. Agents automatically structure data across your team. Stay aligned, ma…
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
11 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Update Projects Like a Human | Toward
- Meta description
Post project updates by voice or text. Agents automatically structure data across your team. Stay aligned, make faster decisions. Agent-managed workspace for teams.
- Headline
Update projects like a human — by voice or text
- Section headings
Automatically structure your Projects Sales Customer Support data through updates.
There are many tools made for data, tasks, and projects. But they all rely on the same broken pattern.
The one workspace where your team actually gets work done
If you spend more time updating tools and apps than doing the work, Toward is for you.
Stop updating systems. Make decisions faster.
We changed how data is captured.
- Buttons and links
Sign up free →
Start updating free →
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionoffer1 of 2
Offers a free trial or free tier
No credit card
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:70% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Instead of” at 2.34:1 (11px, #a0a6b0 on #fafaf7). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:14 of 19 interactive targets are under 44×44px on mobile.
smallest: “How it works” at 165×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f5f5f1
bg#fafaf7
surface#ffffff
text#12151a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog60px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
60pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
