saas · Aug 3, 2026

tryunlockdm.com

50/100 Thin

Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.

Walk 14 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-07-30.
  1. 5 tactics 2026-07-30
  2. 5 tactics 2026-08-02
  3. 5 tactics 2026-08-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$3.99 +5 more

Free giftTrust badgesPressFree trialNo cardLogo wallPricing tiers
Signup
02

Signup

▼ thinnest
6 tactics
Free giftTrust badgesPressFree trialNo cardLogo wall

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
UnlockDM — Turn Comments into Followers and DMs into Referral Loops | UnlockDM
Meta description
Launch follow-gated DM unlock campaigns on Instagram. Fans comment a keyword, follow to unlock, and refer friends to earn bonus rewards.
Headline
Turn comments into DM unlock loops.
Section headings
Most comment to DM campaigns stop after the first unlock.Six steps to a viral loopEverything you need to run viral DM campaignsSee exactly how the DM flow worksNo more replying to every DM by handJoin in beta. Lock today’s price. After beta, prices may change.Straight answers.Your next Reel can become a growth loop.+8 more, not shown
Buttons and links
ENMade forUnlock free reward1 Comment detected2 Not following yet3 Unlocked!4 Email captured5 Bonus unlocked!Do I need an Instagram API key to use UnlockDM?Can UnlockDM get my Instagram account banned?+2 more, not shown
Prices on the page
$3.99$8.99$18.99$1.99$2.49$5.99

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“Step 1 / 5”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $5.99/mo

Action path2 of 4

Offers a free trial or free tier Get started free
Lead-capture form name, email, password, confirmPassword

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

43% of measurable text passes WCAG AA. 4+ runs fail. 50% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Followed and ready.” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 9px (base ~30px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.25×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

6 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

14 images are shipped at more than 2x the width shown.

“iphone17pro-frame.svg” is 1300px wide, displayed at 336px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

49 of 70 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 28×42px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

4 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 1.5 MB across 73 measurable resources, but 52 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fbfbfc
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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