Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
6 tactics
$3.99 +3 more · subscription
saas · Oct 14, 2026
tryunlockdm.com
We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 25 links on the entry page, 15 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 35 rows
- Offers a free trial or free tier
no credit card
- Shows customer logos or a trusted-by claim
trusted by
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
9 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 68% of measurable text passes WCAG AA. 4+ runs fail. 47% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.25×, tight enough to hurt readability.
+ 6 more
-
Walked
4 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Compare
+ 1 more step
-
In their words
The headline:
Turn comments 💬 into DM unlock loops 🔓
- Promise
Launch follow-gated DM unlock campaigns on Instagram. Fans comment a keyword, follow to unlock, and refer fri…
- Prices shown
- $3.99 · $8.99 · $18.99
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 6 conversion tactics detected since 2026-09-13.
- 6 tactics 2026-09-13
- 6 tactics 2026-10-14
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
UnlockDM — Turn Comments into Followers and DMs into Referral Loops | UnlockDM
- Meta description
Launch follow-gated DM unlock campaigns on Instagram. Fans comment a keyword, follow to unlock, and refer friends to earn bonus rewards.
- Headline
Turn comments 💬 into DM unlock loops 🔓
- Section headings
Pay per Campaign — not per Contact.
Most comment to DM campaigns stop after the first unlock.
Three moves. Then it runs itself.
Everything you need to run viral DM campaigns
See exactly how the DM flow works
See how creators put UnlockDM to work.
Pay per campaign, not per contact. Your first drop is free.
Real feedback from creators running campaigns.
+8 more, not shown- Buttons and links
EN
Made for
Watch the 35s film
Unlock free reward
1 Comment detected
2 Not following yet
3 Unlocked!
4 Email captured
5 Bonus unlocked!
Do I need an Instagram API key to use UnlockDM?
+2 more, not shown- Prices on the page
$3.99
$8.99
$18.99
$1.99
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Compares itself against alternatives
comparison grid: 35 rows
proof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
no credit card
Makes the pricing ladder explicit
$14/mo, $3/mo, $6/mo, $19/mo
checkout1 of 2
Lead-capture form
email, password
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 9 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion9 of 16 measured checks need work
Text contrast (WCAG AA)
contrast:68% of measurable text passes WCAG AA. 4+ runs fail. 47% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Followed and ready.” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.25×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:5 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 4.9 MB across 228 measurable resources. 165 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:32 images are shipped at more than 2x the width shown.
“image?url=%2Fimages%2Fpay-per-campaign.w” is 1440px wide, displayed at 355px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:186 of 218 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 45×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
23 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f3f5
bg#ffffff
surface#fbfbfc
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
