The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 2 steps
⤢
01
Homepage / Lander ▲ strongest
$0 +1 more · Save 22% · subscription · 1 proof point
Subscription FAQ Free trial No card Logo wall Pricing tiers
⤢
02
En ▼ thinnest
Free trial No card Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $0/mo, $9/mo free, $9/mo
Action the path to convert — CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium free forever Start for free Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logos: VELA, bot avatar, VELA — #2 Product of the Day on Fazier Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium free forever Start for free
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
85% of measurable text passes WCAG AA — 4+ runs fail. 19% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “01” at 1.65:1 (36px, #2a3650 on #07090f) — needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
10 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 5 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
velabot.io · 4/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of velabot.io
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → En
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#07090f` | 59.6% | support |
| `#0e1117` | 27.9% | support |
| `#0d1220` | 6.6% | support |
| `#0e1621` | 2.3% | support |
| `#2563eb` | 1.1% | accent/brand |
| `#1e2c3a` | 0.8% | support |
| `#17212b` | 0.7% | support |
| `#7b5ea7` | 0.6% | support |
Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#07090f` · `surface=#07090f` · `text=#94a3b8`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 16, 18, 20, 24, 36, 48, 60
- Radius (px): 6, 12, 16, 18, 20, 33554400
## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Frequently asked questions)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free forever; signup: Start for free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: VELA, bot avatar, VELA — #2 Product of the Day on Fazier)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $0/mo, $9/mo; signup: free, $9/mo)_
## Proof language (harvested strings → templates)
- `Save {N}%` — e.g. "Save 22%"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
