UXXRAY · Teardown dossier
vercel-com-2026-07-10-desktop
65 /100
$0/mo, $20/mo, free, $300/mo
$0/mo
Not detected: proof above the fold and lead-capture form.
20,000+ companies
$0/mo
Not detected: FAQ / objection handling.
20,000+ companies
Not detected: us-vs-them comparison.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Funnel Teardown — vercel.com > An evidence-based read of vercel.com's live conversion funnel, captured 2026-07-10. > Every claim is measured from the page; each detected tactic carries the exact > on-page string it fired on. Deterministic extraction — no LLM opinion. Read this > to understand WHY this funnel converts (or leaks) — the persuasion principles it > uses and the ones it's missing. It is a report to learn from, not a template to clone. **Funnel type:** saas **Evidence Coverage Score:** 65/100 (Partial) **Path captured:** Homepage / Lander → Pricing → Signup ## Scorecard — where the points come from | Category | Earned | |----------|-------:| | Offer clarity | 8 / 8 | | Action path | 11 / 20 | | Trust & proof | 11 / 11 | | Friction reduction | 4 / 10 | | Value reinforcement | 3 / 10 | | Risk reversal & urgency | 0 / 0 | ## What's working — tactics in play, with proof Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence. - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _Proof:_ `p2: $0/mo` - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _Proof:_ `home: logos: Build agents on infrastructure that thinks like them, Build agents on infrastructur`, `p3: logos: VercelLogotype, VercelLogotype, Ebay, Ebay, Stripe` - **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _Proof:_ `home: 20,000+ companies` - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _Proof:_ `p2: $0/mo, $20/mo, free, $300/mo` - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _Proof:_ `home: Get a Demo`, `p2: Get a Demo` ## What's missing — gaps for a saas funnel Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit: - **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives. - **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections. - **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step. - **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout. ## Proof language observed The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording: - _(none extracted)_ ## Measured design signals (facts, not a style to copy) - Palette, area-weighted from live CSS: | Hex | Usage | Likely role | |-----|------:|-------------| | `#fafafa` | 52.4% | background | | `#ffffff` | 35.5% | background | | `#171717` | 12% | support | | `#0070f3` | 0% | accent/brand | - Type: display `GeistSans`, body `Geist Mono` · size scale (px): 8, 11, 12, 13, 14, 16, 30, 56, 64 · radius (px): 2, 4, 5, 6, 8, 12 ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected --- _Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._
