Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
saas · Sep 17, 2026
vercel.com
We found more conversion tactics here than on 45% of the 1,316 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,725 multi-step funnels, more conversion tactics than 53% of them.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
$0/mo
- Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
- Puts a number on adoption
20,000 companies
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.23×, tight enough to hurt readability.
- Named controls
- 181 buttons/links have no accessible name (icon-only, no aria-label).
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Signup
-
In their words
The headline:
Agentic Infrastructure
- Promise
The autonomous stack for every app and agent.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
8 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Agentic Infrastructure - Vercel
- Meta description
The autonomous stack for every app and agent.
- Headline
Agentic Infrastructure
- Section headings
Build agents on infrastructure that thinks like them
Ship apps that scale from zero to millions instantly
- Buttons and links
Products
Resources
Sign Up
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Puts a number on adoption
20,000 companies
offer2 of 2
Offers a free trial or free tier
$0/mo
Makes the pricing ladder explicit
$0/mo, $20/mo, free, $50/mo
checkout1 of 2
Offers a demo or docs entry point
Get a Demo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,557 of the 2,357 funnels we checked
Press / "as seen in"
617 of the 2,353 funnels we checked
Us-vs-them comparison
430 of the 2,357 funnels we checked
Lead-capture form
426 of the 1,644 funnels we checked
Proof above the fold
357 of the 2,357 funnels we checked
Scarcity / urgency copy
118 of the 2,353 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 11 measured checks need work1 could not be measured — not counted either way
Line height
type:Body line-height is 1.23×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:181 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:45 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“vercel-logotype-light.0k7echqflwha4.svg” is 261px wide, displayed at 110px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing2
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 3.9 MB across 257 measurable resources, but 94 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
This funnel: 97% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#fafafa
bg#fafafa
surface#ffffff
text#171717
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
24pxAa
56pxAa
64pxAa
WEIGHTS
Aa400
Aa450
Aa500
FAMILIES
GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
