The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 4 steps
⤢
01
Homepage / Lander ▲ strongest
Sticky CTA FAQ Free trial No card Logo wall Demo / docs
⤢
02
Pricing
$0 +15 more · Save 20% · 1 proof point
Sticky CTA Comparison Free trial No card Pricing tiers Demo / docs
⤢
03
Solutions Real Estate
$150
Sticky CTA Free trial Pricing tiers Demo / docs
⤢
04
Solutions Healthcare ▼ thinnest
Sticky CTA Free trial Demo / docs
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $5.00/mo, $3.00/mo, $15.00/mo $150/mo, free
Action the path to convert — CTA, sign-up, checkout measured
11/20 partial points earned
Free trial / freemium free trial Start free Free Trial Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall trusted by
Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium free trial Start free Free Trial
Value why it’s worth it — comparison and reinforcement measured
7/10 high points earned
Us-vs-them comparison comparison grid: 23 rows
Not detected: usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
92% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Connect with HubSpot, Salesforce, GoHighLevel, Clio, Jobber,” at 1:1 (12px, #ffffff on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~11px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
4 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 69 content images carry alt text.
NOTE Link text
1 link uses generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog36px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
wirevoxai.com · 6/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of wirevoxai.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Solutions Real Estate → Solutions Healthcare
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 78.3% | background |
| `#f7f8fc` | 15% | background |
| `#080c18` | 6.6% | support |
| `#0a6cff` | 0% | accent/brand |
| `#00c48c` | 0% | accent/brand |
| `#10b981` | 0% | accent/brand |
Curated roles: `primary=#080c18` · `accent=#080c18` · `bg=#ffffff` · `surface=#f7f8fc` · `text=#5a6482`
## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 36, 50
- Radius (px): 6, 10, 12, 16, 50, 9999
## Patterns detected (fact-based) — 6/9
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(pricing: comparison grid: 23 rows)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ Clarity on every detail. Does the AI really sound human? Yes. Wirevox's voice AI speak)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: Start free; p3: Free Trial)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $5.00/mo, $3.00/mo, $15.00/mo; p3: $150/mo, free)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation; p3: Documentation)_
## Proof language (harvested strings → templates)
- `Save {N}%` — e.g. "Save 20%"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.