their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

castreader.com

Name: castreader.com funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

0% of measurable text passes WCAG AA. 1+ runs fail. 99% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

75 /100

Strong ★★★★☆ 5 measured categories

Score breakdown

Offer clarity 8/8
Action path 13/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

$0 +1 more · Save 40% · 1 proof point

FAQPressFree trialLogo wallPricing tiers

Pricing

5 tactics

$0 +4 more · Save 40% · subscription · 1 proof point

ComparisonFAQPressFree trialPricing tiers

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $3/mo, $3.00/mo, $4.99/mofree, $3.00/mo, $3/mo, $4.99/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

13/20highpoints earned

Proof above the fold
Free trial / freemiumfree tierStart free

Not detected: lead-capture form and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumfree tierStart free

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 8 rows

Not detected: usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

0% of measurable text passes WCAG AA. 1+ runs fail. 99% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Listening...” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

22 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 24 content images carry alt text.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #3 — Intent-Match Funnel

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 8 rowscomparison copy Free vs Pro

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#faf8f0

accent#faf8f0

bg#faf8f0

surface#f0f0f0

text#0a0a0a

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog48px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

castreader.com · 6/9 tactics · 1 proof templates · evidence-backed

# Agent Brief. build in the style of castreader.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf8f0` | 37% | background |
| `#f0f0f0` | 35.1% | background |
| `#ffffff` | 26% | background |
| `#f9fbfd` | 1.9% | background |
| `#1a1a1a` | 0.1% | support |

Curated roles: `primary=#faf8f0` · `accent=#faf8f0` · `bg=#faf8f0` · `surface=#f0f0f0` · `text=#0a0a0a`

## Type
- Display: `Lexend`
- Body: `Lexend`
- Size scale (px): 9, 10, 11, 12, 14, 15, 16, 18, 36, 48, 60
- Radius (px): 4, 6, 8, 12, 16, 33554400

## Patterns detected (fact-based). 6/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; pricing: Frequently asked questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free tier; pricing: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: castreader, CastReader mobile library and reading queue, CastReader read aloud with)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $3/mo, $3.00/mo, $4.99/mo; pricing: free, $3.00/mo, $3/mo, $4.99/mo)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 40%"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.