Funnel design examples
2,513 of 2,526 funnels x-rayed, captured and categorized.
No playbooks yet.
This shelf holds 2,513 real funnels that UXXRAY walked from the first page onward and measured. Across the whole corpus we have x-rayed 2,526 funnels, and 1,864 of them were walked through two or more steps. Each funnel is classified once by the kind of business it is. On this shelf: SaaS 1,742 (69%), E-commerce 248 (10%), Lead gen 10 (less than one percent), Affiliate 151 (6%), Content 362 (14%). Every share divides by the 2,513 funnels shown. Every card links to the funnel’s full teardown, and every figure in it comes from the live pages’ own DOM and computed styles, with no AI judgment, so the same crawl always produces the same numbers. A funnel whose type the rules cannot decide is left out of the type counts rather than guessed. The corpus is seeded from launch directories, so read these counts as what UXXRAY measured, not as a sample of the whole web.
The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce each funnel's patterns-detected count; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1864 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.