Measured reference · living
What an email capture section actually is, measured on 100 of them
Not what an email capture section should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
100 email capture sections measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 4.6% | 3.4% – 6.7% | 100 |
| Top edge | 84.2% | 74.3% – 90.4% | 100 |
| Words | 25 | 18 – 34 | 92 |
| Links and buttons with a label | 1 | 1 – 1 | 90 |
| Images and inline SVGs | 1 | 1 – 1 | 42 |
| Opens with an h1 | 0% | 0 of 75 | 75 |
| Holds a comparison table | 0% | 0 of 95 | 95 |
| Captures input inline | 97% | 92 of 95 | 95 |
| Publisher declares schema.org types | 0% | 0 of 95 | 95 |
| Links | Withheld — 20 of the 30 needed | ||
The pages these email capture sections sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → email capture → footer | 13 | 13% |
| hero → pricing → email capture → faq → footer | 5 | 5% |
| nav → email capture → footer | 5 | 5% |
| nav → feature grid → email capture → footer | 4 | 4% |
| nav → hero → feature grid → email capture → footer | 4 | 4% |
65 SaaS email capture sections measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 4.6% | 3.5% – 6.7% | 65 |
| Top edge | 83.6% | 74.3% – 90.7% | 65 |
| Words | 27 | 20 – 35 | 59 |
| Links and buttons with a label | 1 | 1 – 1 | 58 |
| Images and inline SVGs | 1 | 1 – 2 | 32 |
| Opens with an h1 | 0% | 0 of 51 | 51 |
| Holds a comparison table | 0% | 0 of 61 | 61 |
| Captures input inline | 97% | 59 of 61 | 61 |
| Publisher declares schema.org types | 0% | 0 of 61 | 61 |
| Links | Withheld — 17 of the 30 needed | ||
The pages these email capture sections sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → email capture → footer | 9 | 14% |
| hero → pricing → email capture → faq → footer | 4 | 6% |
| nav → email capture → footer | 3 | 5% |
| nav → email capture → logo wall → footer | 3 | 5% |
| nav → hero → pricing → email capture → footer | 3 | 5% |
19 E-commerce email capture sections measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 19 of the 30 needed | ||
| Top edge | Withheld — 19 of the 30 needed | ||
| Words | Withheld — 18 of the 30 needed | ||
| Links | Withheld — 3 of the 30 needed | ||
| Links and buttons with a label | Withheld — 18 of the 30 needed | ||
| Images and inline SVGs | Withheld — 6 of the 30 needed | ||
| Opens with an h1 | Withheld — 14 of the 30 needed | ||
| Holds a comparison table | Withheld — 19 of the 30 needed | ||
| Captures input inline | Withheld — 19 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 19 of the 30 needed | ||
| Commonest page shapes | Withheld — 19 of the 30 needed | ||
2 Lead gen email capture sections measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 2 of the 30 needed | ||
| Top edge | Withheld — 2 of the 30 needed | ||
| Words | Withheld — 2 of the 30 needed | ||
| Links | Withheld — not measured on these captures | ||
| Links and buttons with a label | Withheld — 2 of the 30 needed | ||
| Images and inline SVGs | Withheld — 2 of the 30 needed | ||
| Opens with an h1 | Withheld — 2 of the 30 needed | ||
| Holds a comparison table | Withheld — 2 of the 30 needed | ||
| Captures input inline | Withheld — 2 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 2 of the 30 needed | ||
| Commonest page shapes | Withheld — 2 of the 30 needed | ||
14 Affiliate email capture sections measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 14 of the 30 needed | ||
| Top edge | Withheld — 14 of the 30 needed | ||
| Words | Withheld — 13 of the 30 needed | ||
| Links | Withheld — not measured on these captures | ||
| Links and buttons with a label | Withheld — 12 of the 30 needed | ||
| Images and inline SVGs | Withheld — 2 of the 30 needed | ||
| Opens with an h1 | Withheld — 8 of the 30 needed | ||
| Holds a comparison table | Withheld — 13 of the 30 needed | ||
| Captures input inline | Withheld — 13 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 13 of the 30 needed | ||
| Commonest page shapes | Withheld — 14 of the 30 needed | ||
Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured email capture sections are withheld rather than estimated. Engines: 18 crawler versions. Browse the email capture sections these numbers counted →
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