What a footer actually is, measured on 3,455 of them
Not what a footer should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
By Ben Peetermans
·
· UXXRAY section corpus, n=3455 measured footers · conversion-tactic rates frozen 2026-09-23
3,455 footers measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured footers fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
8.8%
5.4% – 14.6%
3,455
Top edge
90.5%
84.4% – 94.2%
3,455
Words
78
49 – 115
3,037
Links
28
16 – 43
3,036
Links and buttons with a label
22
13 – 33
2,980
Images and inline SVGs
6
2 – 11
2,772
Opens with an h1
1%
6 of 1,198
1,198
Holds a comparison table
0%
7 of 3,166
3,166
Captures input inline
13%
396 of 3,166
3,166
Publisher declares schema.org types
1%
26 of 3,166
3,166
The pages these footers sit in
Page shape
Pages
Share
nav → hero → footer
506
15%
nav → hero → faq → footer
391
11%
nav → hero → pricing → faq → footer
218
6%
nav → hero → pricing → footer
138
4%
nav → hero → logo wall → footer
123
4%
2,821 SaaS footers measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured footers fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
8.6%
5.3% – 14.4%
2,821
Top edge
90.8%
84.9% – 94.3%
2,821
Words
76
49 – 111
2,507
Links
28
16 – 43
2,505
Links and buttons with a label
22
13 – 33
2,460
Images and inline SVGs
5
2 – 11
2,289
Opens with an h1
0%
3 of 928
928
Holds a comparison table
0%
2 of 2,608
2,608
Captures input inline
9%
226 of 2,608
2,608
Publisher declares schema.org types
0%
13 of 2,608
2,608
How common each element is
Element
Present in
Of
Price anchor
under 1%
1 of 615
Rating
4%
26 of 679
Guarantee
1%
5 of 850
No credit card asked
2%
11 of 538
Scarcity
0%
0 of 903
Countdown
0%
0 of 933
The pages these footers sit in
Page shape
Pages
Share
nav → hero → footer
376
13%
nav → hero → faq → footer
323
11%
nav → hero → pricing → faq → footer
206
7%
nav → hero → pricing → footer
117
4%
nav → hero → logo wall → footer
100
4%
423 E-commerce footers measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured footers fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
10.0%
6.4% – 15.8%
423
Top edge
88.9%
81.8% – 92.5%
423
Words
93
59 – 130
363
Links
30
19 – 46
366
Links and buttons with a label
23
14 – 32
357
Images and inline SVGs
8
4 – 15
343
Opens with an h1
1%
3 of 214
214
Holds a comparison table
1%
3 of 387
387
Captures input inline
39%
151 of 387
387
Publisher declares schema.org types
3%
10 of 387
387
How common each element is
Element
Present in
Of
Price anchor
4%
3 of 79
Rating
6%
6 of 96
Guarantee
2%
3 of 152
No credit card asked
0%
0 of 180
Scarcity
0%
0 of 166
Countdown
0%
0 of 181
The pages these footers sit in
Page shape
Pages
Share
nav → hero → footer
72
17%
nav → hero → faq → footer
36
9%
nav → hero → logo wall → footer
20
5%
nav → hero → cta band → footer
16
4%
hero → footer
15
4%
17 Lead gen footers measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured footers fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
Withheld — 17 of the 30 needed
Top edge
Withheld — 17 of the 30 needed
Words
Withheld — 17 of the 30 needed
Links
Withheld — 15 of the 30 needed
Links and buttons with a label
Withheld — 15 of the 30 needed
Images and inline SVGs
Withheld — 13 of the 30 needed
Opens with an h1
Withheld — 3 of the 30 needed
Holds a comparison table
Withheld — 17 of the 30 needed
Captures input inline
Withheld — 17 of the 30 needed
Publisher declares schema.org types
Withheld — 17 of the 30 needed
Commonest page shapes
Withheld — 17 of the 30 needed
194 Affiliate footers measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured footers fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
8.4%
4.0% – 16.3%
194
Top edge
90.1%
82.5% – 95.7%
194
Words
83
45 – 136
150
Links
25
14 – 37
150
Links and buttons with a label
20
10 – 30
148
Images and inline SVGs
3
2 – 8
127
Opens with an h1
0%
0 of 53
53
Holds a comparison table
1%
2 of 154
154
Captures input inline
12%
19 of 154
154
Publisher declares schema.org types
2%
3 of 154
154
How common each element is
Element
Present in
Of
No credit card asked
0%
0 of 38
Scarcity
0%
0 of 35
Countdown
0%
0 of 37
The pages these footers sit in
Page shape
Pages
Share
nav → hero → footer
54
28%
nav → hero → faq → footer
25
13%
nav → hero → feature grid → footer
10
5%
nav → faq → footer
9
5%
nav → feature grid → footer
8
4%
Every figure is counted from the corpus at build time and moves when the
corpus moves. Segments holding fewer than 30 measured footers are withheld rather
than estimated. Engines: 18 crawler versions.
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