Name: Hero sections, measured: the typical values and the range across 2,902 real ones
Creator: Ben Peetermans
License: https://uxxray.com/fair-use/

This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.

By Ben Peetermans · 2026-09-28 · UXXRAY section corpus, n=2902 measured heroes · conversion-tactic rates frozen 2026-09-23

Limitations, stated up front

Living, not frozen. Every figure recomputes from the corpus on each build. The studies listed on Research are dated snapshots; this one moves.
Sampling. The corpus is seeded from launch directories and skews heavily to SaaS. Read the All column as this corpus, never as the web.
Withheld, not zero. A segment holding fewer than 30 measured heroes is withheld with its shortfall stated. It is not shown as 0. An industry the corpus holds none of at all is not offered as a tab — every segment, including the empty ones, is in the JSON.
Different denominators. Geometry is measured on ~100% of captured bands; the content fields sit near 59%. Every row carries its own n for that reason.
Prevalence, not cause. How common something is says nothing about whether it works. Nothing here is ranked, totalled or called better than anything else.
Not measured. Typography and colour are collected per page, never associated with a section, so this page cannot answer "what font size do heroes use".

2,902 heroes measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured heroes fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	9.9%	6.5% – 14.5%	2,902
Top edge	0.8%	0.0% – 1.6%	2,902
Words	56	32 – 107	2,582
Links	2	2 – 5	1,850
Links and buttons with a label	3	2 – 6	2,135
Images and inline SVGs	5	2 – 12	1,920
Opens with an h1	95%	2,243 of 2,361	2,361
Holds a comparison table	2%	42 of 2,662	2,662
Captures input inline	18%	490 of 2,662	2,662
Publisher declares schema.org types	3%	77 of 2,662	2,662

The pages these heroes sit in

Page shape	Pages	Share
nav → hero → footer	512	18%
nav → hero → faq → footer	392	14%
nav → hero → pricing → faq → footer	220	8%
nav → hero → pricing → footer	140	5%
nav → hero → logo wall → footer	123	4%

2,417 SaaS heroes measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured heroes fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	10.1%	6.7% – 14.6%	2,417
Top edge	0.8%	0.0% – 1.6%	2,417
Words	57	34 – 108	2,174
Links	2	2 – 4	1,535
Links and buttons with a label	2	2 – 6	1,781
Images and inline SVGs	5	2 – 12	1,587
Opens with an h1	97%	1,954 of 2,018	2,018
Holds a comparison table	2%	34 of 2,237	2,237
Captures input inline	16%	357 of 2,237	2,237
Publisher declares schema.org types	2%	42 of 2,237	2,237

How common each element is

Element	Present in	Of
Price anchor	8%	48 of 566
Rating	10%	61 of 593
Guarantee	2%	16 of 712
No credit card asked	30%	176 of 586
Scarcity	2%	13 of 753
Countdown	under 1%	2 of 769

The pages these heroes sit in

Page shape	Pages	Share
nav → hero → footer	382	16%
nav → hero → faq → footer	324	13%
nav → hero → pricing → faq → footer	208	9%
nav → hero → pricing → footer	119	5%
nav → hero → logo wall → footer	100	4%

318 E-commerce heroes measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured heroes fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	9.8%	5.8% – 15.5%	318
Top edge	1.1%	0.0% – 2.1%	318
Words	49	19 – 128	278
Links	4	2 – 14	223
Links and buttons with a label	4	1 – 9	249
Images and inline SVGs	6	2 – 19	243
Opens with an h1	78%	180 of 232	232
Holds a comparison table	2%	7 of 293	293
Captures input inline	32%	95 of 293	293
Publisher declares schema.org types	9%	26 of 293	293

How common each element is

Element	Present in	Of
Price anchor	33%	29 of 88
Rating	18%	15 of 83
Guarantee	9%	11 of 123
No credit card asked	1%	1 of 134
Scarcity	6%	7 of 126
Countdown	2%	3 of 137

The pages these heroes sit in

Page shape	Pages	Share
nav → hero → footer	72	23%
nav → hero → faq → footer	36	11%
nav → hero → logo wall → footer	20	6%
nav → hero → cta band → footer	16	5%
hero → footer	15	5%

17 Lead gen heroes measured.

Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured heroes fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	Withheld — 17 of the 30 needed
Top edge	Withheld — 17 of the 30 needed
Words	Withheld — 17 of the 30 needed
Links	Withheld — 12 of the 30 needed
Links and buttons with a label	Withheld — 12 of the 30 needed
Images and inline SVGs	Withheld — 7 of the 30 needed
Opens with an h1	Withheld — 17 of the 30 needed
Holds a comparison table	Withheld — 17 of the 30 needed
Captures input inline	Withheld — 17 of the 30 needed
Publisher declares schema.org types	Withheld — 17 of the 30 needed
Commonest page shapes	Withheld — 17 of the 30 needed

150 Affiliate heroes measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured heroes fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	7.3%	4.0% – 10.6%	150
Top edge	0.8%	0.0% – 1.4%	150
Words	49	25 – 82	113
Links	3	2 – 12	80
Links and buttons with a label	4	2 – 8	93
Images and inline SVGs	3	2 – 9	83
Opens with an h1	98%	92 of 94	94
Holds a comparison table	1%	1 of 115	115
Captures input inline	33%	38 of 115	115
Publisher declares schema.org types	6%	7 of 115	115

The pages these heroes sit in

Page shape	Pages	Share
nav → hero → footer	54	36%
nav → hero → faq → footer	25	17%
nav → hero → feature grid → footer	10	7%
hero → footer	6	4%
nav → hero → pricing → footer	6	4%

Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured heroes are withheld rather than estimated. Engines: 18 crawler versions. Browse the heroes these numbers counted →

Measure your own hero

What a hero actually is, measured on 2,902 of them

The pages these heroes sit in

How common each element is

The pages these heroes sit in

How common each element is

The pages these heroes sit in

The pages these heroes sit in

See where your hero sits against every one of these.