What a navigation bar actually is, measured on 3,070 of them
Not what a navigation bar should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
By Ben Peetermans
·
· UXXRAY section corpus, n=3070 measured navigation bars · conversion-tactic rates frozen 2026-09-23
3,070 navigation bars measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured navigation bars fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
1.1%
0.8% – 1.8%
3,070
Top edge
0.0%
0.0% – 0.3%
3,070
Words
12
9 – 16
2,719
Links
9
6 – 22
2,727
Links and buttons with a label
8
6 – 9
2,716
Images and inline SVGs
3
1 – 5
2,533
Opens with an h1
12%
9 of 73
73
Holds a comparison table
0%
0 of 2,811
2,811
Captures input inline
10%
283 of 2,811
2,811
Publisher declares schema.org types
1%
26 of 2,811
2,811
The pages these navigation bars sit in
Page shape
Pages
Share
nav → hero → footer
516
17%
nav → hero → faq → footer
397
13%
nav → hero → pricing → faq → footer
221
7%
nav → hero → pricing → footer
141
5%
nav → hero → logo wall → footer
123
4%
2,543 SaaS navigation bars measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured navigation bars fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
1.1%
0.8% – 1.8%
2,543
Top edge
0.0%
0.0% – 0.3%
2,543
Words
12
9 – 15
2,280
Links
8
6 – 19
2,286
Links and buttons with a label
8
6 – 9
2,279
Images and inline SVGs
3
1 – 4
2,137
Opens with an h1
18%
7 of 38
38
Holds a comparison table
0%
0 of 2,355
2,355
Captures input inline
5%
119 of 2,355
2,355
Publisher declares schema.org types
0%
11 of 2,355
2,355
How common each element is
Element
Present in
Of
Price anchor
0%
0 of 551
Rating
0%
0 of 567
Guarantee
0%
0 of 730
No credit card asked
0%
0 of 427
Scarcity
0%
0 of 792
Countdown
0%
0 of 804
The pages these navigation bars sit in
Page shape
Pages
Share
nav → hero → footer
386
15%
nav → hero → faq → footer
329
13%
nav → hero → pricing → faq → footer
209
8%
nav → hero → pricing → footer
119
5%
nav → hero → logo wall → footer
100
4%
344 E-commerce navigation bars measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured navigation bars fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
1.2%
0.8% – 2.1%
344
Top edge
0.0%
0.0% – 0.5%
344
Words
16
10 – 24
295
Links
30
8 – 99
297
Links and buttons with a label
8
6 – 11
293
Images and inline SVGs
4
3 – 6
272
Opens with an h1
6%
2 of 34
34
Holds a comparison table
0%
0 of 310
310
Captures input inline
44%
137 of 310
310
Publisher declares schema.org types
3%
10 of 310
310
How common each element is
Element
Present in
Of
Price anchor
0%
0 of 63
Rating
0%
0 of 71
Guarantee
0%
0 of 117
No credit card asked
0%
0 of 141
Scarcity
0%
0 of 139
Countdown
0%
0 of 142
The pages these navigation bars sit in
Page shape
Pages
Share
nav → hero → footer
72
21%
nav → hero → faq → footer
36
10%
nav → hero → logo wall → footer
20
6%
nav → hero → cta band → footer
16
5%
nav → hero → pricing → footer
16
5%
17 Lead gen navigation bars measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured navigation bars fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
Withheld — 17 of the 30 needed
Top edge
Withheld — 17 of the 30 needed
Words
Withheld — 17 of the 30 needed
Links
Withheld — 17 of the 30 needed
Links and buttons with a label
Withheld — 17 of the 30 needed
Images and inline SVGs
Withheld — 16 of the 30 needed
Opens with an h1
Withheld — not measured on these captures
Holds a comparison table
Withheld — 17 of the 30 needed
Captures input inline
Withheld — 17 of the 30 needed
Publisher declares schema.org types
Withheld — 17 of the 30 needed
Commonest page shapes
Withheld — 17 of the 30 needed
166 Affiliate navigation bars measured.
Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured navigation bars fall inside it.
What we measured
Typical
Middle half
Measured on
Share of page height
1.2%
0.8% – 1.9%
166
Top edge
0.0%
0.0% – 0.0%
166
Words
12
9 – 15
127
Links
9
6 – 24
127
Links and buttons with a label
7
6 – 9
127
Images and inline SVGs
2
1 – 3
108
Holds a comparison table
0%
0 of 129
129
Captures input inline
21%
27 of 129
129
Publisher declares schema.org types
4%
5 of 129
129
Opens with an h1
Withheld — 1 of the 30 needed
How common each element is
Element
Present in
Of
No credit card asked
0%
0 of 32
Scarcity
0%
0 of 30
Countdown
0%
0 of 31
The pages these navigation bars sit in
Page shape
Pages
Share
nav → hero → footer
54
33%
nav → hero → faq → footer
25
15%
nav → hero → feature grid → footer
10
6%
nav → faq → footer
9
5%
nav → feature grid → footer
8
5%
Every figure is counted from the corpus at build time and moves when the
corpus moves. Segments holding fewer than 30 measured navigation bars are withheld rather
than estimated. Engines: 18 crawler versions.
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