Measured reference · living

What a comparison section actually is, measured on 250 of them

Name: Comparison sections, measured: the typical values and the range across 250 real ones
Creator: Ben Peetermans
License: https://uxxray.com/fair-use/

Not what a comparison section should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.

This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.

By Ben Peetermans · 2026-09-28 · UXXRAY section corpus, n=250 measured comparison sections · conversion-tactic rates frozen 2026-09-23

Limitations, stated up front

Living, not frozen. Every figure recomputes from the corpus on each build. The studies listed on Research are dated snapshots; this one moves.
Sampling. The corpus is seeded from launch directories and skews heavily to SaaS. Read the All column as this corpus, never as the web.
Withheld, not zero. A segment holding fewer than 30 measured comparison sections is withheld with its shortfall stated. It is not shown as 0. An industry the corpus holds none of at all is not offered as a tab — every segment, including the empty ones, is in the JSON.
Different denominators. Geometry is measured on ~100% of captured bands; the content fields sit near 59%. Every row carries its own n for that reason.
Prevalence, not cause. How common something is says nothing about whether it works. Nothing here is ranked, totalled or called better than anything else.
Not measured. Typography and colour are collected per page, never associated with a section, so this page cannot answer "what font size do comparison sections use".

250 comparison sections measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured comparison sections fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	13.1%	8.8% – 21.7%	250
Top edge	37.2%	22.1% – 53.5%	250
Words	121	85 – 203	236
Links	5	2 – 8	91
Links and buttons with a label	3	1 – 6	90
Images and inline SVGs	14	6 – 29	125
Opens with an h1	4%	8 of 226	226
Holds a comparison table	79%	187 of 237	237
Captures input inline	5%	11 of 237	237
Publisher declares schema.org types	0%	1 of 237	237

The pages these comparison sections sit in

Page shape	Pages	Share
nav → hero → comparison → faq → footer	52	21%
nav → hero → pricing → comparison → faq → footer	17	7%
nav → hero → comparison → footer	13	5%
nav → hero → comparison → pricing → faq → footer	11	4%
nav → comparison → footer	10	4%

221 SaaS comparison sections measured.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured comparison sections fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	13.2%	8.8% – 21.8%	221
Top edge	37.2%	22.2% – 53.5%	221
Words	121	86 – 211	211
Links	4	1 – 7	76
Links and buttons with a label	4	1 – 6	71
Images and inline SVGs	13	6 – 30	107
Opens with an h1	3%	6 of 202	202
Holds a comparison table	80%	170 of 212	212
Captures input inline	4%	8 of 212	212
Publisher declares schema.org types	0%	1 of 212	212

How common each element is

Element	Present in	Of
Price anchor	0%	0 of 55
Rating	4%	2 of 56
Guarantee	0%	0 of 75
No credit card asked	5%	2 of 43
Scarcity	0%	0 of 83
Countdown	0%	0 of 83

The pages these comparison sections sit in

Page shape	Pages	Share
nav → hero → comparison → faq → footer	43	19%
nav → hero → pricing → comparison → faq → footer	16	7%
nav → hero → comparison → footer	13	6%
nav → hero → comparison → pricing → faq → footer	11	5%
hero → comparison → faq → footer	5	2%

20 E-commerce comparison sections measured.

Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured comparison sections fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	Withheld — 20 of the 30 needed
Top edge	Withheld — 20 of the 30 needed
Words	Withheld — 17 of the 30 needed
Links	Withheld — 10 of the 30 needed
Links and buttons with a label	Withheld — 13 of the 30 needed
Images and inline SVGs	Withheld — 12 of the 30 needed
Opens with an h1	Withheld — 17 of the 30 needed
Holds a comparison table	Withheld — 17 of the 30 needed
Captures input inline	Withheld — 17 of the 30 needed
Publisher declares schema.org types	Withheld — 17 of the 30 needed
Commonest page shapes	Withheld — 20 of the 30 needed

9 Affiliate comparison sections measured.

Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.

Typical value and the middle half of the range. The middle half is the 25th to 75th percentile: half of all measured comparison sections fall inside it.
What we measured	Typical	Middle half	Measured on
Share of page height	Withheld — 9 of the 30 needed
Top edge	Withheld — 9 of the 30 needed
Words	Withheld — 8 of the 30 needed
Links	Withheld — 5 of the 30 needed
Links and buttons with a label	Withheld — 6 of the 30 needed
Images and inline SVGs	Withheld — 6 of the 30 needed
Opens with an h1	Withheld — 7 of the 30 needed
Holds a comparison table	Withheld — 8 of the 30 needed
Captures input inline	Withheld — 8 of the 30 needed
Publisher declares schema.org types	Withheld — 8 of the 30 needed
Commonest page shapes	Withheld — 9 of the 30 needed

Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured comparison sections are withheld rather than estimated. Engines: 18 crawler versions. Browse the comparison sections these numbers counted →

Measure your own comparison section

What a comparison section actually is, measured on 250 of them

The pages these comparison sections sit in

How common each element is

The pages these comparison sections sit in

See where your comparison section sits against every one of these.