Measured reference · living
What an FAQ actually is, measured on 1,809 of them
Not what an FAQ should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
1,809 FAQs measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 11.4% | 8.5% – 16.0% | 1,809 |
| Top edge | 71.6% | 59.8% – 78.8% | 1,809 |
| Words | 94 | 56 – 225 | 1,632 |
| Links | 2 | 1 – 4 | 555 |
| Links and buttons with a label | 5 | 2 – 7 | 961 |
| Images and inline SVGs | 7 | 5 – 10 | 1,032 |
| Opens with an h1 | 3% | 47 of 1,588 | 1,588 |
| Holds a comparison table | 1% | 25 of 1,689 | 1,689 |
| Captures input inline | 2% | 31 of 1,689 | 1,689 |
| Publisher declares schema.org types | 10% | 174 of 1,689 | 1,689 |
The pages these FAQs sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → faq → footer | 391 | 22% |
| nav → hero → pricing → faq → footer | 218 | 12% |
| nav → hero → logo wall → faq → footer | 99 | 5% |
| nav → faq → footer | 95 | 5% |
| hero → faq → footer | 69 | 4% |
1,568 SaaS FAQs measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 11.4% | 8.6% – 16.0% | 1,568 |
| Top edge | 71.7% | 60.3% – 78.8% | 1,568 |
| Words | 94 | 55 – 225 | 1,429 |
| Links | 1 | 1 – 3 | 466 |
| Links and buttons with a label | 5 | 2 – 7 | 854 |
| Images and inline SVGs | 8 | 6 – 10 | 902 |
| Opens with an h1 | 2% | 34 of 1,395 | 1,395 |
| Holds a comparison table | 1% | 15 of 1,473 | 1,473 |
| Captures input inline | 2% | 24 of 1,473 | 1,473 |
| Publisher declares schema.org types | 9% | 131 of 1,473 | 1,473 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 0% | 0 of 367 |
| Rating | under 1% | 1 of 415 |
| Guarantee | 1% | 4 of 531 |
| No credit card asked | under 1% | 1 of 336 |
| Scarcity | 0% | 0 of 567 |
| Countdown | 0% | 0 of 593 |
The pages these FAQs sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → faq → footer | 323 | 21% |
| nav → hero → pricing → faq → footer | 206 | 13% |
| nav → hero → logo wall → faq → footer | 89 | 6% |
| nav → faq → footer | 72 | 5% |
| hero → faq → footer | 57 | 4% |
159 E-commerce FAQs measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 10.5% | 7.7% – 15.1% | 159 |
| Top edge | 69.4% | 55.5% – 78.9% | 159 |
| Words | 94 | 57 – 203 | 134 |
| Links | 3 | 1 – 6 | 58 |
| Links and buttons with a label | 4 | 2 – 6 | 72 |
| Images and inline SVGs | 6 | 5 – 9 | 95 |
| Opens with an h1 | 4% | 5 of 128 | 128 |
| Holds a comparison table | 4% | 6 of 146 | 146 |
| Captures input inline | 3% | 4 of 146 | 146 |
| Publisher declares schema.org types | 18% | 26 of 146 | 146 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Rating | 0% | 0 of 46 |
| Guarantee | 5% | 3 of 64 |
| No credit card asked | 0% | 0 of 76 |
| Scarcity | 0% | 0 of 65 |
| Countdown | 0% | 0 of 80 |
The pages these FAQs sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → faq → footer | 36 | 23% |
| nav → faq → footer | 14 | 9% |
| hero → faq → footer | 10 | 6% |
| nav → hero → pricing → faq → footer | 10 | 6% |
| nav → hero → comparison → faq → footer | 6 | 4% |
9 Lead gen FAQs measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 9 of the 30 needed | ||
| Top edge | Withheld — 9 of the 30 needed | ||
| Words | Withheld — 9 of the 30 needed | ||
| Links | Withheld — 4 of the 30 needed | ||
| Links and buttons with a label | Withheld — 4 of the 30 needed | ||
| Images and inline SVGs | Withheld — 4 of the 30 needed | ||
| Opens with an h1 | Withheld — 7 of the 30 needed | ||
| Holds a comparison table | Withheld — 9 of the 30 needed | ||
| Captures input inline | Withheld — 9 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 9 of the 30 needed | ||
| Commonest page shapes | Withheld — 9 of the 30 needed | ||
73 Affiliate FAQs measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 12.0% | 9.1% – 21.5% | 73 |
| Top edge | 70.9% | 46.9% – 78.5% | 73 |
| Words | 119 | 73 – 409 | 60 |
| Links and buttons with a label | 6 | 4 – 16 | 31 |
| Images and inline SVGs | 10 | 5 – 15 | 31 |
| Opens with an h1 | 14% | 8 of 58 | 58 |
| Holds a comparison table | 7% | 4 of 61 | 61 |
| Captures input inline | 5% | 3 of 61 | 61 |
| Publisher declares schema.org types | 23% | 14 of 61 | 61 |
| Links | Withheld — 27 of the 30 needed | ||
The pages these FAQs sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → faq → footer | 25 | 34% |
| nav → faq → footer | 9 | 12% |
| nav → hero → comparison → faq → footer | 3 | 4% |
| nav → hero → feature grid → faq → footer | 3 | 4% |
| hero → faq → footer | 2 | 3% |
Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured FAQs are withheld rather than estimated. Engines: 18 crawler versions. Browse the FAQs these numbers counted →
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