Measured reference · living
What a feature grid actually is, measured on 536 of them
Not what a feature grid should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
536 feature grids measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 12.0% | 4.8% – 25.7% | 536 |
| Top edge | 24.1% | 11.1% – 45.6% | 536 |
| Words | 113 | 47 – 239 | 439 |
| Links | 4 | 2 – 9 | 213 |
| Links and buttons with a label | 4 | 2 – 7 | 217 |
| Images and inline SVGs | 7 | 4 – 19 | 304 |
| Opens with an h1 | 7% | 23 of 318 | 318 |
| Holds a comparison table | 2% | 11 of 474 | 474 |
| Captures input inline | 5% | 24 of 474 | 474 |
| Publisher declares schema.org types | 2% | 8 of 474 | 474 |
The pages these feature grids sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → feature grid → footer | 80 | 15% |
| nav → feature grid → footer | 55 | 10% |
| nav → hero → feature grid → faq → footer | 45 | 8% |
| nav → feature grid → faq → footer | 21 | 4% |
| nav → hero → feature grid → pricing → faq → footer | 18 | 3% |
434 SaaS feature grids measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 13.2% | 5.7% – 26.0% | 434 |
| Top edge | 24.1% | 11.8% – 43.8% | 434 |
| Words | 119 | 51 – 248 | 364 |
| Links | 4 | 1 – 8 | 176 |
| Links and buttons with a label | 3 | 1 – 6 | 182 |
| Images and inline SVGs | 7 | 4 – 20 | 251 |
| Opens with an h1 | 6% | 18 of 278 | 278 |
| Holds a comparison table | 2% | 7 of 389 | 389 |
| Captures input inline | 4% | 16 of 389 | 389 |
| Publisher declares schema.org types | 2% | 6 of 389 | 389 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 3% | 3 of 104 |
| Rating | 3% | 3 of 114 |
| Guarantee | 0% | 0 of 140 |
| No credit card asked | 7% | 6 of 92 |
| Scarcity | 0% | 0 of 146 |
| Countdown | 0% | 0 of 154 |
The pages these feature grids sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → feature grid → footer | 63 | 15% |
| nav → hero → feature grid → faq → footer | 38 | 9% |
| nav → feature grid → footer | 37 | 9% |
| nav → hero → feature grid → pricing → faq → footer | 18 | 4% |
| nav → feature grid → faq → footer | 15 | 3% |
63 E-commerce feature grids measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 8.8% | 4.6% – 27.7% | 63 |
| Top edge | 31.6% | 8.7% – 51.7% | 63 |
| Words | 76 | 33 – 196 | 50 |
| Images and inline SVGs | 6 | 4 – 11 | 42 |
| Opens with an h1 | 17% | 5 of 30 | 30 |
| Holds a comparison table | 7% | 4 of 57 | 57 |
| Captures input inline | 14% | 8 of 57 | 57 |
| Publisher declares schema.org types | 4% | 2 of 57 | 57 |
| Links | Withheld — 24 of the 30 needed | ||
| Links and buttons with a label | Withheld — 24 of the 30 needed | ||
The pages these feature grids sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → feature grid → footer | 10 | 16% |
| nav → hero → feature grid → footer | 7 | 11% |
| hero → feature grid → footer | 4 | 6% |
| nav → feature grid → faq → footer | 4 | 6% |
| nav → hero → feature grid → faq → footer | 4 | 6% |
1 Lead gen feature grids measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 1 of the 30 needed | ||
| Top edge | Withheld — 1 of the 30 needed | ||
| Words | Withheld — 1 of the 30 needed | ||
| Links | Withheld — 1 of the 30 needed | ||
| Links and buttons with a label | Withheld — 1 of the 30 needed | ||
| Images and inline SVGs | Withheld — 1 of the 30 needed | ||
| Opens with an h1 | Withheld — 1 of the 30 needed | ||
| Holds a comparison table | Withheld — 1 of the 30 needed | ||
| Captures input inline | Withheld — 1 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 1 of the 30 needed | ||
| Commonest page shapes | Withheld — 1 of the 30 needed | ||
38 Affiliate feature grids measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 4.4% | 2.2% – 13.5% | 38 |
| Top edge | 14.5% | 4.1% – 42.9% | 38 |
| Words | Withheld — 24 of the 30 needed | ||
| Links | Withheld — 12 of the 30 needed | ||
| Links and buttons with a label | Withheld — 10 of the 30 needed | ||
| Images and inline SVGs | Withheld — 10 of the 30 needed | ||
| Opens with an h1 | Withheld — 9 of the 30 needed | ||
| Holds a comparison table | Withheld — 27 of the 30 needed | ||
| Captures input inline | Withheld — 27 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 27 of the 30 needed | ||
The pages these feature grids sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → feature grid → footer | 10 | 26% |
| nav → feature grid → footer | 8 | 21% |
| nav → feature grid → email capture → footer | 4 | 11% |
| nav → hero → feature grid → faq → footer | 3 | 8% |
| feature grid → footer | 2 | 5% |
Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured feature grids are withheld rather than estimated. Engines: 18 crawler versions. Browse the feature grids these numbers counted →
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