Measured reference · living
What a logo wall actually is, measured on 798 of them
Not what a logo wall should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
798 logo walls measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 5.9% | 2.9% – 9.9% | 798 |
| Top edge | 38.9% | 12.2% – 63.0% | 798 |
| Words | 35 | 9 – 118 | 650 |
| Links | 4 | 2 – 8 | 299 |
| Links and buttons with a label | 2 | 1 – 5 | 226 |
| Images and inline SVGs | 8 | 4 – 18 | 618 |
| Opens with an h1 | 6% | 26 of 446 | 446 |
| Holds a comparison table | 1% | 7 of 745 | 745 |
| Captures input inline | 2% | 14 of 745 | 745 |
| Publisher declares schema.org types | 1% | 6 of 745 | 745 |
The pages these logo walls sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → logo wall → footer | 123 | 15% |
| nav → hero → logo wall → faq → footer | 99 | 12% |
| nav → hero → logo wall → pricing → faq → footer | 45 | 6% |
| nav → logo wall → footer | 33 | 4% |
| nav → hero → logo wall → cta band → footer | 32 | 4% |
665 SaaS logo walls measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 5.6% | 2.9% – 9.8% | 665 |
| Top edge | 38.8% | 12.0% – 63.1% | 665 |
| Words | 39 | 9 – 122 | 546 |
| Links | 4 | 1 – 8 | 234 |
| Links and buttons with a label | 2 | 1 – 4 | 178 |
| Images and inline SVGs | 9 | 5 – 20 | 516 |
| Opens with an h1 | 6% | 22 of 367 | 367 |
| Holds a comparison table | 1% | 5 of 622 | 622 |
| Captures input inline | 2% | 13 of 622 | 622 |
| Publisher declares schema.org types | 1% | 5 of 622 | 622 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 2% | 4 of 263 |
| Rating | 7% | 16 of 216 |
| Guarantee | under 1% | 1 of 312 |
| No credit card asked | 1% | 2 of 191 |
| Scarcity | 0% | 0 of 324 |
| Countdown | 0% | 0 of 340 |
The pages these logo walls sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → logo wall → footer | 100 | 15% |
| nav → hero → logo wall → faq → footer | 89 | 13% |
| nav → hero → logo wall → pricing → faq → footer | 44 | 7% |
| nav → hero → logo wall → cta band → footer | 25 | 4% |
| nav → logo wall → footer | 21 | 3% |
104 E-commerce logo walls measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 7.1% | 3.5% – 11.2% | 104 |
| Top edge | 41.1% | 16.2% – 62.6% | 104 |
| Words | 17 | 7 – 107 | 85 |
| Links | 6 | 3 – 8 | 51 |
| Links and buttons with a label | 4 | 2 – 6 | 40 |
| Images and inline SVGs | 5 | 3 – 9 | 82 |
| Opens with an h1 | 4% | 3 of 67 | 67 |
| Holds a comparison table | 2% | 2 of 99 | 99 |
| Captures input inline | 0% | 0 of 99 | 99 |
| Publisher declares schema.org types | 1% | 1 of 99 | 99 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 2% | 1 of 41 |
| Rating | 5% | 2 of 39 |
| Guarantee | 0% | 0 of 62 |
| No credit card asked | 0% | 0 of 79 |
| Scarcity | 0% | 0 of 64 |
| Countdown | 0% | 0 of 78 |
The pages these logo walls sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → logo wall → footer | 20 | 19% |
| nav → logo wall → footer | 10 | 10% |
| nav → hero → logo wall → cta band → footer | 7 | 7% |
| nav → hero → logo wall → faq → footer | 6 | 6% |
| hero → logo wall → footer | 4 | 4% |
4 Lead gen logo walls measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 4 of the 30 needed | ||
| Top edge | Withheld — 4 of the 30 needed | ||
| Words | Withheld — 4 of the 30 needed | ||
| Links | Withheld — 1 of the 30 needed | ||
| Links and buttons with a label | Withheld — 1 of the 30 needed | ||
| Images and inline SVGs | Withheld — 3 of the 30 needed | ||
| Opens with an h1 | Withheld — 2 of the 30 needed | ||
| Holds a comparison table | Withheld — 4 of the 30 needed | ||
| Captures input inline | Withheld — 4 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 4 of the 30 needed | ||
| Commonest page shapes | Withheld — 4 of the 30 needed | ||
25 Affiliate logo walls measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 25 of the 30 needed | ||
| Top edge | Withheld — 25 of the 30 needed | ||
| Words | Withheld — 15 of the 30 needed | ||
| Links | Withheld — 13 of the 30 needed | ||
| Links and buttons with a label | Withheld — 7 of the 30 needed | ||
| Images and inline SVGs | Withheld — 17 of the 30 needed | ||
| Opens with an h1 | Withheld — 10 of the 30 needed | ||
| Holds a comparison table | Withheld — 20 of the 30 needed | ||
| Captures input inline | Withheld — 20 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 20 of the 30 needed | ||
| Commonest page shapes | Withheld — 25 of the 30 needed | ||
Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured logo walls are withheld rather than estimated. Engines: 18 crawler versions. Browse the logo walls these numbers counted →
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