Measured reference · living
What a pricing section actually is, measured on 1,054 of them
Not what a pricing section should be. What the ones we have measured contain, how much they vary, and how common each element is — with the denominator on every number.
This page states what the corpus holds. It does not recommend anything, it does not call any value good, and it never adds the axes together — a total would rebuild the composite score this product is retiring.
1,054 pricing sections measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 13.2% | 9.1% – 21.5% | 1,054 |
| Top edge | 36.5% | 11.6% – 62.5% | 1,054 |
| Words | 143 | 94 – 215 | 978 |
| Links | 3 | 2 – 5 | 649 |
| Links and buttons with a label | 4 | 3 – 6 | 845 |
| Images and inline SVGs | 18 | 10 – 30 | 738 |
| Opens with an h1 | 6% | 52 of 851 | 851 |
| Holds a comparison table | 12% | 122 of 1,054 | 1,054 |
| Captures input inline | 8% | 81 of 1,054 | 1,054 |
| Publisher declares schema.org types | 1% | 11 of 1,054 | 1,054 |
The pages these pricing sections sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → pricing → faq → footer | 218 | 21% |
| nav → hero → pricing → footer | 138 | 13% |
| nav → pricing → footer | 66 | 6% |
| nav → hero → pricing → faq → cta band → footer | 47 | 4% |
| nav → hero → logo wall → pricing → faq → footer | 45 | 4% |
940 SaaS pricing sections measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 13.4% | 9.2% – 21.6% | 940 |
| Top edge | 40.0% | 12.1% – 63.3% | 940 |
| Words | 143 | 96 – 210 | 877 |
| Links | 3 | 2 – 4 | 573 |
| Links and buttons with a label | 4 | 3 – 6 | 755 |
| Images and inline SVGs | 18 | 11 – 30 | 648 |
| Opens with an h1 | 5% | 39 of 770 | 770 |
| Holds a comparison table | 11% | 106 of 940 | 940 |
| Captures input inline | 6% | 59 of 940 | 940 |
| Publisher declares schema.org types | 1% | 7 of 940 | 940 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 39% | 148 of 383 |
| Rating | 2% | 7 of 394 |
| Guarantee | 6% | 30 of 465 |
| No credit card asked | 13% | 44 of 342 |
| Scarcity | 1% | 6 of 480 |
| Countdown | under 1% | 1 of 490 |
The pages these pricing sections sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → pricing → faq → footer | 206 | 22% |
| nav → hero → pricing → footer | 117 | 12% |
| nav → pricing → footer | 54 | 6% |
| nav → hero → pricing → faq → cta band → footer | 46 | 5% |
| nav → hero → logo wall → pricing → faq → footer | 44 | 5% |
90 E-commerce pricing sections measured.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | 11.1% | 8.6% – 17.4% | 90 |
| Top edge | 17.0% | 4.7% – 47.6% | 90 |
| Words | 156 | 88 – 255 | 80 |
| Links | 13 | 3 – 34 | 59 |
| Links and buttons with a label | 6 | 3 – 15 | 72 |
| Images and inline SVGs | 16 | 6 – 32 | 73 |
| Opens with an h1 | 19% | 12 of 62 | 62 |
| Holds a comparison table | 9% | 8 of 90 | 90 |
| Captures input inline | 21% | 19 of 90 | 90 |
| Publisher declares schema.org types | 3% | 3 of 90 | 90 |
How common each element is
| Element | Present in | Of |
|---|---|---|
| Price anchor | 62% | 21 of 34 |
| Rating | 16% | 7 of 45 |
| Guarantee | 0% | 0 of 47 |
| No credit card asked | 0% | 0 of 60 |
| Scarcity | 10% | 6 of 61 |
| Countdown | 0% | 0 of 57 |
The pages these pricing sections sit in
| Page shape | Pages | Share |
|---|---|---|
| nav → hero → pricing → footer | 15 | 17% |
| nav → hero → pricing → faq → footer | 10 | 11% |
| nav → pricing → footer | 10 | 11% |
| nav → pricing → faq → footer | 4 | 4% |
| pricing → footer | 3 | 3% |
2 Lead gen pricing sections measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 2 of the 30 needed | ||
| Top edge | Withheld — 2 of the 30 needed | ||
| Words | Withheld — 2 of the 30 needed | ||
| Links | Withheld — 1 of the 30 needed | ||
| Links and buttons with a label | Withheld — 2 of the 30 needed | ||
| Images and inline SVGs | Withheld — 1 of the 30 needed | ||
| Opens with an h1 | Withheld — 2 of the 30 needed | ||
| Holds a comparison table | Withheld — 2 of the 30 needed | ||
| Captures input inline | Withheld — 2 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 2 of the 30 needed | ||
| Commonest page shapes | Withheld — 2 of the 30 needed | ||
22 Affiliate pricing sections measured.
Every axis is withheld for this segment — the corpus does not hold enough of these yet to state a number that would mean anything.
| What we measured | Typical | Middle half | Measured on |
|---|---|---|---|
| Share of page height | Withheld — 22 of the 30 needed | ||
| Top edge | Withheld — 22 of the 30 needed | ||
| Words | Withheld — 19 of the 30 needed | ||
| Links | Withheld — 16 of the 30 needed | ||
| Links and buttons with a label | Withheld — 16 of the 30 needed | ||
| Images and inline SVGs | Withheld — 16 of the 30 needed | ||
| Opens with an h1 | Withheld — 17 of the 30 needed | ||
| Holds a comparison table | Withheld — 22 of the 30 needed | ||
| Captures input inline | Withheld — 22 of the 30 needed | ||
| Publisher declares schema.org types | Withheld — 22 of the 30 needed | ||
| Commonest page shapes | Withheld — 22 of the 30 needed | ||
Every figure is counted from the corpus at build time and moves when the corpus moves. Segments holding fewer than 30 measured pricing sections are withheld rather than estimated. Engines: 18 crawler versions. Browse the pricing sections these numbers counted →
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