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25/100
allbirds.com
Hero + Features
What it scored
25/100 — Sparse · measured against the ecommerce rubric
What made up the score
- Offer clarity10/18
- Action path0/13
- Trust & proof6/17
- Friction reduction4/15
- Value reinforcement0/15
- Risk reversal & urgency0/10
Page structure
nav→hero→feature_grid→footer
Conversion tactics it runs
28 of the 365 pages we've measured are built to this shape.
ecommerce
25/100Funnel breakdown
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