rafterhome.com
1 of 11.
selling tactics found. 17 of 26 UX checks pass.
How it ranks
Where it ranks.
Fewer than 1% of the 1,502 multi-step SaaS funnels we have measured showed fewer conversion tactics than we found here.
What we found
What we found.
Free to read.
What they say
“Your home, handled.”
- Start my free trial
- Month one
- Every month after
- Subscribe
- Get started by text
- Start with my report
- Join Us
How it’s built
26 UX checks · 4 need work · 17 pass · 3 notes · 2 not measured
Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.
Oversized images
6 images are shipped at more than 2x the width shown.
Landmark regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
See all 26 checks
Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Line height
Body line-height is 1.33×.
Line length
36 paragraphs run past ~95 characters per line.
Language declared
html[lang] is set for screen readers.
Image alt text
All 10 content images carry alt text.
Form labels
3 form fields rely on placeholder text as the only label.
Named controls
Every sampled button and link has an accessible name.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Heading structure
The landing page has exactly one <h1>.
Heading levels
No heading skips a level (no <h2> followed directly by an <h4>).
Page title
The landing page has a <title> (53 characters). Whether it is descriptive is not judged.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Label in name
No sampled control has an aria-label that omits its visible text.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Page weight
At least 0.5 MB across 24 measurable resources, but 94 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources
3 stylesheets/scripts in <head> block first paint.
Largest paint element
The browser did not report a largest painted element for this capture.
Keyboard reachability
No element that looks clickable was found that keyboard users cannot reach.
Input types
No email or phone field uses type="text".
Autocomplete hints
3 of 6 fields carry an autocomplete attribute.
Inline validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Tap-target size (mobile)
45 of 72 interactive targets are under 44×44px on mobile.
How it looks
Source Serif 4 for headlines, Manrope for text. 9 colours measured.
How it sells
Free names. Plus proves.
1 of 11 selling tactic found: Free trial / freemium. 10 not found.
Free · you see
- Which tactics it uses
Which 10 it lacks
- Demo / docs entry34% of funnels have it (623 of 1,853).
- Lead-capture form26% of funnels have it (483 of 1,853).
- Proof above the fold16% of funnels have it (430 of 2,675).
- Trusted-by logo wall72% of funnels have it (1,634 of 2,284).
- Usage / adoption proof14% of funnels have it (312 of 2,284).
- Press / "as seen in"24% of funnels have it (628 of 2,672).
- Us-vs-them comparison19% of funnels have it (510 of 2,675).
- FAQ / objection handling68% of funnels have it (1,809 of 2,675).
- Pricing tiers51% of SaaS funnels have it (933 of 1,844).
- Scarcity / urgency copy5% of funnels have it (138 of 2,672).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour and size
Free trial / freemium · the evidence
Put your site next to rafterhome.com.
Plus
Proof for all 1 tactics.
The exact evidence for each one we found. Open a row to read it.
Free trial / freemium · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
Trusted-by logo wall · who has it
FAQ / objection handling · who has it
Pricing tiers · who has it
Demo / docs entry · who has it
Lead-capture form · who has it
Press / "as seen in" · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 7 on the first page
Prices seen · 10
Plus
Colours and type, in full.
Every colour and size we measured.
Colours · 9 measured, with their share
Type · Source Serif 4, 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Compare
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