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Statistics · measured, not surveyed

SaaS landing page statistics (2026): measured on 1,539 live pages

Corpus composition: 81% SaaS (1,751 of 2,164 typed funnels), 12% e-commerce, 7% affiliate, under 1% lead generation; 12% of domains end in .ai. Mostly small, AI-era products, so read every figure as the SaaS launch class of 2026, not as the web.

Citations from this study

  • Citation 1 of 19

    An FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539).

    967 of 1,539

    Citation textAn FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#faq-share
    Jump to it

  • Citation 2 of 19

    A logo wall was detected on 32.5% of the SaaS landing pages we measured (500 of 1,539).

    500 of 1,539

    Citation textA logo wall was detected on 32.5% of the SaaS landing pages we measured (500 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#logo-wall-share
    Jump to it

  • Citation 3 of 19

    The median full-page desktop capture of a SaaS landing page is 8,380 px tall; half fall between 6,262 and 10,821 px (1,430 of 1,539 with a measurable capture).

    1,430 of 1,539

    Citation textThe median full-page desktop capture of a SaaS landing page is 8,380 px tall; half fall between 6,262 and 10,821 px (1,430 of 1,539 with a measurable capture). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#page-height
    Jump to it

  • Citation 4 of 19

    The first H1 on the median SaaS landing page is 7 words long; half fall between 5 and 9 (1,525 of 1,539 pages have an H1).

    1,525 of 1,539

    Citation textThe first H1 on the median SaaS landing page is 7 words long; half fall between 5 and 9 (1,525 of 1,539 pages have an H1). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#h1-words
    Jump to it

  • Citation 5 of 19

    Inter is the first font family declared on the first heading of 19.8% of the SaaS landing pages we measured (305 of 1,537).

    305 of 1,537

    Citation textInter is the first font family declared on the first heading of 19.8% of the SaaS landing pages we measured (305 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-heading
    Jump to it

  • Citation 6 of 19

    A reviews band was detected on about 3% of the SaaS landing pages we measured (44 of 1,539).

    44 of 1,539

    Citation textA reviews band was detected on about 3% of the SaaS landing pages we measured (44 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#reviews-share
    Jump to it

  • Citation 7 of 19

    A stat-proof band was detected on 2.2% of the SaaS landing pages we measured (34 of 1,539).

    34 of 1,539

    Citation textA stat-proof band was detected on 2.2% of the SaaS landing pages we measured (34 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#stat-proof-share
    Jump to it

  • Citation 8 of 19

    At least one logo wall, reviews band or stat-proof band was detected on 35.6% of the SaaS landing pages we measured (548 of 1,539).

    548 of 1,539

    Citation textAt least one logo wall, reviews band or stat-proof band was detected on 35.6% of the SaaS landing pages we measured (548 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#any-proof-share
    Jump to it

  • Citation 9 of 19

    19.2% of the SaaS landing pages we measured mention booking a demo, reading the docs or an API reference, or link to "Docs" or "Demo" (295 of 1,539).

    295 of 1,539

    Citation text19.2% of the SaaS landing pages we measured mention booking a demo, reading the docs or an API reference, or link to "Docs" or "Demo" (295 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#demo-docs-share
    Jump to it

  • Citation 10 of 19

    Inter is the first font family declared on the first paragraph of 29.1% of the SaaS landing pages we measured (447 of 1,536).

    447 of 1,536

    Citation textInter is the first font family declared on the first paragraph of 29.1% of the SaaS landing pages we measured (447 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-body
    Jump to it

  • Citation 11 of 19

    A system font keyword is the first font family declared on the first heading of 12.6% of the SaaS landing pages we measured (194 of 1,537).

    194 of 1,537

    Citation textA system font keyword is the first font family declared on the first heading of 12.6% of the SaaS landing pages we measured (194 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-heading
    Jump to it

  • Citation 12 of 19

    A system font keyword is the first font family declared on the first paragraph of 15.5% of the SaaS landing pages we measured (238 of 1,536).

    238 of 1,536

    Citation textA system font keyword is the first font family declared on the first paragraph of 15.5% of the SaaS landing pages we measured (238 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-body
    Jump to it

  • Citation 13 of 19

    Geist is the first font family declared on the first heading of 6.7% of the SaaS landing pages we measured (103 of 1,537).

    103 of 1,537

    Citation textGeist is the first font family declared on the first heading of 6.7% of the SaaS landing pages we measured (103 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-heading
    Jump to it

  • Citation 14 of 19

    Geist is the first font family declared on the first paragraph of 7.6% of the SaaS landing pages we measured (116 of 1,536).

    116 of 1,536

    Citation textGeist is the first font family declared on the first paragraph of 7.6% of the SaaS landing pages we measured (116 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-body
    Jump to it

  • Citation 15 of 19

    74% of the 94 recent Show HN and Product Hunt launches we measured in July 2026 surfaced zero social proof (70 of 94).

    70 of 94

    Citation text74% of the 94 recent Show HN and Product Hunt launches we measured in July 2026 surfaced zero social proof (70 of 94). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-07-13. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-zero-proof
    Jump to it

  • Citation 16 of 19

    55% of the launch funnels that make a conversion ask carry zero social proof (138 of 252).

    138 of 252

    Citation text55% of the launch funnels that make a conversion ask carry zero social proof (138 of 252). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-asks-no-proof
    Jump to it

  • Citation 17 of 19

    63% of the 1,086 launch-directory funnels we measured carry zero social proof (688 of 1,086).

    688 of 1,086

    Citation text63% of the 1,086 launch-directory funnels we measured carry zero social proof (688 of 1,086). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-cohort-zero-proof
    Jump to it

  • Citation 18 of 19

    5% of 796 newly launched domains refused automated access outright (42 of 796).

    42 of 796

    Citation text5% of 796 newly launched domains refused automated access outright (42 of 796). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-blocked
    Jump to it

  • Citation 19 of 19

    81% SaaS (1,751 of 2,164 typed funnels), 12% e-commerce, 7% affiliate, under 1% lead generation; 12% of domains end in .ai

    1,751 of 2,164

    Citation text81% SaaS (1,751 of 2,164 typed funnels), 12% e-commerce, 7% affiliate, under 1% lead generation; 12% of domains end in .ai. Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#composition
    Jump to it

Five figures to start with

StatisticN of MMeasuredSource
#An FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539).
Citation textAn FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#faq-share
 967 of 1,539 Method: FAQ and demo or docs
#A logo wall was detected on 32.5% of the SaaS landing pages we measured (500 of 1,539).
Citation textA logo wall was detected on 32.5% of the SaaS landing pages we measured (500 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#logo-wall-share
 500 of 1,539 Method: logo walls, reviews, stat proof
#The median full-page desktop capture of a SaaS landing page is 8,380 px tall; half fall between 6,262 and 10,821 px (1,430 of 1,539 with a measurable capture).
Citation textThe median full-page desktop capture of a SaaS landing page is 8,380 px tall; half fall between 6,262 and 10,821 px (1,430 of 1,539 with a measurable capture). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#page-height
 1,430 of 1,539 Method: capture height
#The first H1 on the median SaaS landing page is 7 words long; half fall between 5 and 9 (1,525 of 1,539 pages have an H1).
Citation textThe first H1 on the median SaaS landing page is 7 words long; half fall between 5 and 9 (1,525 of 1,539 pages have an H1). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#h1-words
 1,525 of 1,539 Method: first H1 length
#Inter is the first font family declared on the first heading of 19.8% of the SaaS landing pages we measured (305 of 1,537).
Citation textInter is the first font family declared on the first heading of 19.8% of the SaaS landing pages we measured (305 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-heading
 305 of 1,537 Method: declared fonts

By · · UXXRAY SaaS landing page statistics, 2026-10 edition, n=1,539

As of edition 2026-10 (published 2026-10-14): An FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539). Read the frozen 2026-10 edition →

What we don't measure

Conversion rates. We measure what is on a page, not what happens to the people who see it, so we publish no conversion-rate benchmark. For those, see Unbounce's public conversion benchmark report.

Page content and proof

StatisticN of MMeasuredSource
#A reviews band was detected on about 3% of the SaaS landing pages we measured (44 of 1,539).
Citation textA reviews band was detected on about 3% of the SaaS landing pages we measured (44 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#reviews-share
 44 of 1,539 Method: logo walls, reviews, stat proof
#A stat-proof band was detected on 2.2% of the SaaS landing pages we measured (34 of 1,539).
Citation textA stat-proof band was detected on 2.2% of the SaaS landing pages we measured (34 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#stat-proof-share
 34 of 1,539 Method: logo walls, reviews, stat proof
#At least one logo wall, reviews band or stat-proof band was detected on 35.6% of the SaaS landing pages we measured (548 of 1,539).
Citation textAt least one logo wall, reviews band or stat-proof band was detected on 35.6% of the SaaS landing pages we measured (548 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#any-proof-share
 548 of 1,539 Method: logo walls, reviews, stat proof
#19.2% of the SaaS landing pages we measured mention booking a demo, reading the docs or an API reference, or link to "Docs" or "Demo" (295 of 1,539).
Citation text19.2% of the SaaS landing pages we measured mention booking a demo, reading the docs or an API reference, or link to "Docs" or "Demo" (295 of 1,539). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#demo-docs-share
 295 of 1,539 Method: FAQ and demo or docs

Typography

StatisticN of MMeasuredSource
#Inter is the first font family declared on the first paragraph of 29.1% of the SaaS landing pages we measured (447 of 1,536).
Citation textInter is the first font family declared on the first paragraph of 29.1% of the SaaS landing pages we measured (447 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-body
 447 of 1,536 Method: declared fonts
#A system font keyword is the first font family declared on the first heading of 12.6% of the SaaS landing pages we measured (194 of 1,537).
Citation textA system font keyword is the first font family declared on the first heading of 12.6% of the SaaS landing pages we measured (194 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-heading
 194 of 1,537 Method: declared fonts
#A system font keyword is the first font family declared on the first paragraph of 15.5% of the SaaS landing pages we measured (238 of 1,536).
Citation textA system font keyword is the first font family declared on the first paragraph of 15.5% of the SaaS landing pages we measured (238 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-body
 238 of 1,536 Method: declared fonts
#Geist is the first font family declared on the first heading of 6.7% of the SaaS landing pages we measured (103 of 1,537).
Citation textGeist is the first font family declared on the first heading of 6.7% of the SaaS landing pages we measured (103 of 1,537). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-heading
 103 of 1,537 Method: declared fonts
#Geist is the first font family declared on the first paragraph of 7.6% of the SaaS landing pages we measured (116 of 1,536).
Citation textGeist is the first font family declared on the first paragraph of 7.6% of the SaaS landing pages we measured (116 of 1,536). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-10-14. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-body
 116 of 1,536 Method: declared fonts

Launch cohorts (earlier studies)

StatisticN of MMeasuredSource
#74% of the 94 recent Show HN and Product Hunt launches we measured in July 2026 surfaced zero social proof (70 of 94).
Citation text74% of the 94 recent Show HN and Product Hunt launches we measured in July 2026 surfaced zero social proof (70 of 94). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-07-13. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-zero-proof
 70 of 94 Study: the Launch Autopsy
#55% of the launch funnels that make a conversion ask carry zero social proof (138 of 252).
Citation text55% of the launch funnels that make a conversion ask carry zero social proof (138 of 252). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-asks-no-proof
 138 of 252 Study: the No-Evidence study
#63% of the 1,086 launch-directory funnels we measured carry zero social proof (688 of 1,086).
Citation text63% of the 1,086 launch-directory funnels we measured carry zero social proof (688 of 1,086). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-cohort-zero-proof
 688 of 1,086 Study: the No-Evidence study
#5% of 796 newly launched domains refused automated access outright (42 of 796).
Citation text5% of 796 newly launched domains refused automated access outright (42 of 796). Source: UXXRAY, SaaS landing page statistics, 2026-10 edition, measured 2026-08-09. https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-blocked
 42 of 796 Study: the No-Evidence study

Download every row: data.csv or data.json.

Reproduce it

Each row's "Source" link goes to the method for that figure. The numbers come out of these commands run against the public corpus, frozen into the edition file at the moment it was cut.

  • Logo walls, reviews and stat proof. A page counts when its own list of detected section bands holds at least one band of that type. These are detector bands, so every figure reads "detected": a testimonial the detector classed as something else is not counted. Pages whose capture never reached the footer are excluded from the population rather than scored as a miss. "Reviews" is quoted to the nearest whole percent because the two random halves of the corpus differ by more than a point on counts this small. node scripts/social-proof-prevalence.mjs --json
  • FAQ blocks and demo or docs entry points. Read from the landing page's own detected tactics, not from funnel-level rates (those count a tactic if it fired on any walked step). The demo and docs figure is the narrowed rule: a phrase such as "book a demo", "read the docs" or "API reference", or a link whose text is exactly "Docs" or "Demo". The bare word "documentation" in body prose is not counted. The two cannot be split into demo versus docs. node scripts/entry-tactic-prevalence.mjs --json
  • First H1 length. The first <h1> element on the entry page, counted in whitespace-separated tokens that contain a letter or digit. A page with no <h1> is outside this sample and is not scored as zero. Visibility and placement are not checked, so this is the first H1, not necessarily the hero headline. node scripts/hero-measures.mjs --json
  • Full-page capture height. The height of the entry page's full-page desktop screenshot, in CSS pixels, taken only where the capture is exactly 1,440 px wide. Captures of another width, and captures with no recorded size, are excluded rather than rescaled. It is captured height, which lazy loading can move. node scripts/page-length.mjs --json
  • Declared fonts. The first family in the computed font-family of the page's first heading and of its first paragraph. That is the family the page asks for; if a web font failed to load, a fallback rendered. Spellings are merged mechanically (Inter, Inter Variable and the hashed names next/font generates are one family). "System font keyword" means only the CSS generic and operating-system keywords such as system-ui and sans-serif. node scripts/typography-prevalence.mjs --json
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