← Back to pages
20/100
apple.com
Hero + Pricing
What it scored
20/100 — Sparse · measured against the ecommerce rubric
What made up the score
- Offer clarity0/18
- Action path6/13
- Trust & proof0/17
- Friction reduction5/15
- Value reinforcement7/15
- Risk reversal & urgency0/10
Page structure
nav→hero→pricing→footer
Conversion tactics it runs
37 of the 365 pages we've measured are built to this shape.
ecommerce
20/100Funnel breakdown
Visit site