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45/100
purple.com
Hero + Pricing
What it scored
45/100 — Thin · measured against the ecommerce rubric
What made up the score
- Offer clarity10/18
- Action path7/13
- Trust & proof14/17
- Friction reduction10/15
- Value reinforcement0/15
- Risk reversal & urgency0/10
Page structure
nav→hero→pricing→footer
Conversion tactics it runs
37 of the 365 pages we've measured are built to this shape.
ecommerce
45/100Funnel breakdown
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