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35/100

stripe.com
The Trust Wall

What it scored
35/100 — Sparse · measured against the ecommerce rubric
What made up the score
- Offer clarity6/18
- Action path6/13
- Trust & proof6/17
- Friction reduction11/15
- Value reinforcement0/15
- Risk reversal & urgency0/10
Page structure
nav→hero→logo_wall→footer
Conversion tactics it runs
63 of the 365 pages we've measured are built to this shape.
ecommerce
35/100Funnel breakdown
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