ecommerce · Sep 11, 2026
We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 153 links on the entry page, 118 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
10% off
32 testimonials
express wallet button
+ 1 more with evidence
+ 8 more
+ 4 more
+ 1 more step
Financial infrastructure to grow your revenue.
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible bi…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionStripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
Financial infrastructure to grow your revenue.
Flexible solutions for every business model.
The backbone of global commerce
Powering businesses of all sizes.
Reliable, extensible infrastructure for every stack.
What’s happening
Accept and optimize payments globally—online and in person
Enable any billing model
Monetize through agentic commerce+5 more, not shown
Get started Sign up with Google
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Continue Weiter 続行 Continue
Buy now
Create a card issuing program
Pay A$72.00
£22.00
Pay $999.00
Watch now+2 more, not shown
$5.46
€26.89
¥5,000
$5.50
$0.55
$0.51
€22.60
€4.29+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion32 testimonials
10% off
How are payment fees calculated? Will I be charged tax? Are there additional fees for refu
express wallet button
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 17 measured checks need work1 could not be measured — not counted either way
87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Building the economic infrastructure for AI” at 1:1 (28px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
1048 of 1224 interactive targets are under 44×44px on mobile.
smallest: “Stripe homepage” at 60×25px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
50 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
153 images are shipped at more than 2x the width shown.
“radar-fraud-visual-home-en-us.png?q=80&f” is 1080px wide, displayed at 358px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
2 of 71 content images (3%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:27 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 1.8 MB across 404 measurable resources, but 397 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
