ecommerce · Aug 25, 2026
35/100 Sparse
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 155 links seen, 120 walkable, 3 matched, and we walked 4 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionStripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
Financial infrastructure to grow your revenue. Accept payments, offer financial services, and implement custom revenue models—from your first transaction to your billionth.
Flexible solutions for every business model.
Get Stripe product recommendations
The backbone of global commerce
Powering businesses of all sizes.
Reliable, extensible infrastructure for every stack.
What’s happening
Accept and optimize payments globally—online and in person
Enable any billing model+6 more, not shown
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$5.46
€26.89
¥5,000
$5.50
$0.55
$0.51
€22.60
€4.29+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10% off
express wallet button
32 testimonials
How are payment fees calculated? Will I be charged tax? Are there additional fees for refu
express wallet button
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Building the economic infrastructure for AI” at 1:1 (48px, #ffffff on #ffffff). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Responsive viewport meta is present.
Smallest body text is 8px (base ~32px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
html[lang] is set for screen readers.
8 of 76 content images (11%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
6 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
30 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 1.8 MB across 415 measurable resources, but 423 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
50 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
154 images are shipped at more than 2x the width shown.
“Book_cover-3.png?w=592&fm=webp&q=90” is 1440px wide, displayed at 296px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
22 elements look clickable but cannot be reached by keyboard.
“currencies and payment methods sup”, “in payments volume processed in 20”, “active subscriptions managed on St”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
No autocomplete attributes across 1 field. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
