Smallest body text is 10px (base ~11px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Clinics
▼ thinnest
3 tactics
£650 +10 more · 1 proof point
saas · Aug 9, 2026
adhdprivate.co.uk
45/100 Thin
Scores above 42% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 31%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 127 links seen, 119 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Compare Every Private ADHD Clinic in the UK | Prices & Waits
- Meta description
Browse and filter every private ADHD clinic in the UK by location, price, wait time and NHS Right to Choose — then compare them side by side to find your match.
- Headline
Every private ADHD clinic in the UK, compared
- Section headings
All 352 private ADHD clinics in the UK
- Buttons and links
Locations
Guides
All filters
RATING ↕
WAIT ↕
Enquire
Show 50 more clinics
Start your search
- Prices on the page
£650
£800
£795
£399
£950
£495
£395
£850
+3 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Puts proof in the first viewport
★ 4.9 200 out of 5 from 200 reviews
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (23 distinct marks)
Friction reduction1 of 2
Answers buyer objections
How much does an online ADHD assessment cost?
Value reinforcement1 of 2
Compares itself against alternatives
comparison grid: 24 rows
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 2.69:1 (13px, #8b958d on #f1efe6). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
11 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 97 content images carry alt text.
Named controls needs worka11y:named-controls
24 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Label in name notea11y:label-in-name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight noteweight:page-weight
At least 2.5 MB across 334 measurable resources. 75 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
17 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
96 images are shipped at more than 2x the width shown.
“cayp-psychology.png” is 200px wide, displayed at 36px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#c2542e
accent#c2542e
bg#f1efe6
surface#ffffff
text#5e6b63
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Newsreader · Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
