The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured
Desktop 2 steps
⤢
01
Homepage / Lander ▲ strongest
FAQ Free trial Logo wall
⤢
02
Pricing ▼ thinnest
$19.9 +2 more · subscription · 1 proof point
FAQ Free trial
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
pricing tiers
we have this →
Action the path to convert. CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium Free Plan
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
lead-capture form
we have this →
demo / docs entry
we have this →
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logos: Technical, 2.5D Furnished, 3D Isometric, Minimal Presentation, Dang.ai
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Free Plan
Value why it’s worth it. comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
usage / adoption proof
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 1 unknown · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
UNKNOWN Text contrast (WCAG AA)
No sampleable body text found to measure.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NEEDS WORK Line height
Body line-height is 1×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTE Line length
6 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
NEEDS WORK Language declared
No html[lang] attribute. screen readers can’t pick the right voice.
Add lang="en" (or the page’s language) to <html>.
GOOD Image alt text
All 40 content images carry alt text.
NOTE Form labels
1 form field relies on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
aihouseplan.app · 4/11 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of aihouseplan.app
> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |
Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`
## Type
- Display: `Fraunces`
- Body: `Fraunces`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 72
- Radius (px): 4, 8, 10, 14, 16, 33554400
## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: AI Floor Plan Generator FAQ; pricing: Pricing And Usage FAQ)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free Plan; pricing: Free Plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Technical, 2.5D Furnished, 3D Isometric, Minimal Presentation, Dang.ai)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(pricing: limited time)_
## Proof language (harvested strings → templates)
- `limited time`. e.g. "limited time"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
