Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$400 +4 more · subscription
saas · Sep 18, 2026
clearterms.co
We found more conversion tactics here than on 99% of the 1,301 multi-step SaaS funnels we have measured.
10 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 99% of them.
Walk 40 links on the entry page, 34 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
10 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Tool · Target Market · Starting Price · AI Engine · Setup Time · Contrac
- Answers buyer objections
Is ClearTerms legal advice?
- Puts proof in the first viewport
Legal Review 4
+ 7 more with evidence
-
Not seen
1 of 11 applicable tactics we checked for and did not see
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 12 images are shipped at more than 2x the width shown.
- Landmark regions
- No <header> or <footer> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Compare
+ 1 more step
-
In their words
The headline:
Know What You're Agreeing To
- Promise
Upload a legal document and get an instant plain-language summary with risks, obligations, money terms, and q…
- Prices shown
- $400 · $0 · $0.80
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ClearTerms - AI-Powered Legal Document Analysis
- Meta description
Upload a legal document and get an instant plain-language summary with risks, obligations, money terms, and questions to ask a lawyer. Free to start.
- Headline
Know What You're Agreeing To
- Section headings
AI that explains what's actually in your document.
Built for every agreement you sign
4 Steps to Instant Clarity
Save thousands on document reviews
Common questions
Ready to understand your next contract?
Summary
Balance of Power
+6 more, not shown- Buttons and links
Overview
Key Points 6
Risks & Issues 7
Financials 3
Legal Review 4
Sign Up
Get Started
- Prices on the page
$400
$0
$0.80
$49
$199
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
10 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Tool · Target Market · Starting Price · AI Engine · Setup Time · Contrac
Answers buyer objections
Is ClearTerms legal advice?
proof4 of 4
Puts proof in the first viewport
Legal Review 4
Shows customer logos or a trusted-by claim
logos: ClearTerms, ClearTerms on AINave, Submit AI Tools, Listed on ProofStories, Launched
Puts a number on adoption
500 organizations
Shows press logos or an as-seen-in claim
press: Featured on Wired Business, Featured on Wired Business
offer2 of 2
Offers a free trial or free tier
free plan
Makes the pricing ladder explicit
free, $2,400/mo, $49/mo, $199/mo
checkout2 of 2
Offers a demo or docs entry point
documentation
Lead-capture form
email, password, password_confirmation, terms_accepted
What we didn’t find
1 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see1 of 11 applicable
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work2 could not be measured — not counted either way
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“featured-badge-white.png?v=2” is 1024px wide, displayed at 151px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:171 of 272 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 6×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
20 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
25 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable2
Text contrast (WCAG AA)
All 10 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Page weight
At least 0.1 MB across 42 measurable resources, but 117 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2563eb
accent#2563eb
bg#2563eb
surface#2563eb
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Funnel Display · Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
