saas · Sep 13, 2026

aitoolsli.st

Scores higher than 34% of 621 entry-page captures we have measured. Among the 325 saas funnels in that group, higher than 23%.

2 conversion tactics detected

Walk 96 links seen, 92 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic

$49

Logo wall

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Tools List: 90+ AI Tools Reviewed by Category
Meta description
Browse 90+ AI tools across 25 categories — image generation, coding, writing, automation and more. Pricing, ratings and alternatives for every tool.
Headline
DISCOVER AI TOOLS, SUPERCHARGE YOUR WORKFLOW
Section headings
Advertise on AI Tools ListVEEDMarblismSoftrJobCopilotYesChat AIUnAIMyTextQuattr+4 more, not shown
Buttons and links
Your logo here $49/monthSearchDetails1234SubscribeAdvertise 19 spots open
Prices on the page
$49

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Lead-capture form query, firstName, email

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (24 distinct marks)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,418 of the 2,138 funnels we checked
Free trial / freemium 1,168 of the 1,492 SaaS funnels we checked
Pricing tiers 749 of the 1,492 SaaS funnels we checked
Press / "as seen in" 558 of the 2,131 funnels we checked
Demo / docs entry 509 of the 1,501 funnels we checked
Us-vs-them comparison 366 of the 2,138 funnels we checked
Proof above the fold 333 of the 2,138 funnels we checked
Usage / adoption proof 257 of the 1,722 funnels we checked
Scarcity / urgency copy 108 of the 2,131 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 16 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“email”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

84 of 109 interactive targets are under 44×44px on mobile.

smallest: “Submit” at 81×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#c76def
accent#c76def
bg#ffffff
surface#ffffff
text#171717
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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