saas · Sep 11, 2026

built2winweb.com

Scores higher than 98% of 1,517 multi-step funnels we have measured. Among the 1,167 saas funnels in that group, higher than 98%.

9 conversion tactics detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 1361 links on the entry page, 1307 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
10 tactics

$9 +14 more  ·  Save 30%  ·  subscription  ·  3 proof points

ReviewsComparisonSubscriptionTrust badgesPressFree trialLogo wallUsage proofPricing tiersExpress pay
Free Quote
02

Free Quote

▼ thinnest
2 tactics

$3,000 +2 more

ReviewsLogo wall

In their own words

46 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Custom PHP Websites + WebAgentScan SaaS
Meta description
Two products. Custom PHP websites hand coded from scratch at one flat fee, no monthly cost, full source ownership.
Headline
Custom PHP Websites at One Flat Fee, Plus WebAgentScan, a SaaS That Scores Any Site for AI Agent Readiness, MCP Security and Domain Rating
Section headings
Free Custom QuoteSimple, Transparent PricingThe BuiltToWinWeb BlogWe Build Custom Websites Everywhere in the U.S.Custom Websites in Every US City & StateWork That Speaks For ItselfTrusted by Businesses NationwideYour website is invisible to AI assistants+8 more, not shown
Buttons and links
Free Custom Quote →Explore Pricing PackagesGet Free Proposal →Buy & DownloadBook a ConsultationBack to Contact FormGet Free ConsultationBook a Free ConsultationSubscribe Free →Keyboard shortcuts+2 more, not shown
Prices on the page
$9$29$100$599$0$49$3,000$8,000+7 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Reviews section of built2winweb.com
Reviews0% down the page
Logos section of built2winweb.com
Logos93% down the page
Footer section of built2winweb.com
Footer96% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”
Guarantee element
Guarantee“Money Back Guarantee”

What we found

9 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0mo, $9/mo, $29/mo

Action path3 of 4

Puts proof in the first viewport ⚡ <1s 🏆 100/100 ★ 5.0
Offers a free trial or free tier free tier
Lead-capture form name, phone, email, preferred_date

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 300 scans

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

Value reinforcement2 of 2

Compares itself against alternatives comparison table:
Puts a number on adoption also shown under Trust & proof

What we didn’t find

2 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see2 of 11 applicable

FAQ / objection handling 1,418 of the 2,138 funnels we checked
Demo / docs entry 509 of the 1,501 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

1141 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

18 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

27 images are shipped at more than 2x the width shown.

“upwork.webp” is 512px wide, displayed at 104px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

1570 of 1644 interactive targets are under 44×44px on mobile.

smallest: “ES” at 23×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

3 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.7 MB across 54 measurable resources, but 59 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0f1528
bg#e5e3df
surface#e5e3df
text#cbd5e1
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox26px
Jumps over the lazy dog21px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
21pxAa
26pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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