saas · Sep 11, 2026

casatab.com

Scores higher than 25% of 1,517 multi-step funnels we have measured. Among the 1,167 saas funnels in that group, higher than 15%.

3 conversion tactics detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 22 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

€49 +1 more  ·  subscription

Sticky CTAFAQLogo wall
Pricing
02

Pricing

▼ thinnest
1 tactic

€0 +2 more  ·  40% off  ·  subscription  ·  1 proof point

Free trial

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
CasaTab — Track Every Cost of Buying Your Home
Meta description
Track down payments, notary fees, taxes, renovations and furniture when buying your home. Store documents, follow your mortgage, and see who paid what.
Headline
Know exactly what buying your home really costs
Section headings
Buying a house is expensive. Losing track of costs is worse.Everything you need, nothing you don'tUp and running in 30 secondsThe mortgage calculator you actually wantYour data, your rulesGuides for buying your homeQuestions & AnswersStart tracking your home purchase costs today+8 more, not shown
Buttons and links
FeaturesHow It WorksFAQENSee How It WorksWhat does CasaTab cost?How secure is my financial data?Can I share it with my partner or family?What can the mortgage tracker actually do?ES+2 more, not shown
Prices on the page
€49€29

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of casatab.com
Nav0% down the page
Hero section of casatab.com
Hero0% down the page
FAQ section of casatab.com
FAQ77% down the page
CTA section of casatab.com
CTA86% down the page
Footer section of casatab.com
Footer94% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

Friction reduction2 of 2

Answers buyer objections Questions & Answers
Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Pricing tiers 749 of the 1,492 SaaS funnels we checked
Press / "as seen in" 558 of the 2,131 funnels we checked
Demo / docs entry 509 of the 1,501 funnels we checked
Lead-capture form 383 of the 1,501 funnels we checked
Us-vs-them comparison 366 of the 2,138 funnels we checked
Proof above the fold 333 of the 2,138 funnels we checked
Usage / adoption proof 257 of the 1,722 funnels we checked
Scarcity / urgency copy 108 of the 2,131 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

34 of 46 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 48×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.1 MB across 10 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#863bff
accent#863bff
bg#ffffff
surface#ffffff
text#737373
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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