saas · Sep 11, 2026

coldops.io

Scores higher than 49% of 1,484 multi-step funnels we have measured. Among the 1,143 saas funnels in that group, higher than 38%.

50/100 Thin

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.

Walk 61 links on the entry page, 41 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$3.00 +4 more  ·  Save 20%  ·  2 proof points

FAQTrust badgesFree trialLogo wallPricing tiers
Features
02

Features

2 tactics
Free trialLogo wall
Demo
03

Demo

▼ thinnest
1 tactic
Free trial
Pricing
04

Pricing

4 tactics

$159 +1 more  ·  Save 20%  ·  2 proof points

Trust badgesFree trialLogo wallPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Coldops: Deliverability Monitoring for Cold Email Agencies
Meta description
Coldops monitors your clients' cold email campaigns, alerts you before deliverability breaks and writes the weekly client reports. 14-day free trial, no card.
Headline
Run every client's cold email operation from one place.
Section headings
Every other tool meters the thing that grows.The first alert shouldn't come from your client.Spot issues before your clients do.Everything Coldops watches.FROM A CUSTOMERFix issues before they become client problems.Client updates, already written.The deliverability leak no other tool catches.+8 more, not shown
Buttons and links
ResourcesLog inStart for freePreview the weekly client updateBilled yearly Save 20%Billed monthly$ USD3001,5005,000+2 more, not shown
Prices on the page
$3.00$2,100$199$159$1,908

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of coldops.io
Nav0% down the page
Hero section of coldops.io
Hero0% down the page
Pricing section of coldops.io
Pricing11% down the page
FAQ section of coldops.io
FAQ84% down the page
Footer section of coldops.io
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“2 / 5”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $159/mo

Action path1 of 4

Offers a free trial or free tier free trial

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction2 of 2

Answers buyer objections What is Coldops? +
Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 552 of the 2,097 funnels we checked
Demo / docs entry 501 of the 1,479 funnels we checked
Lead-capture form 375 of the 1,479 funnels we checked
Us-vs-them comparison 353 of the 2,105 funnels we checked
Proof above the fold 330 of the 2,105 funnels we checked
Usage / adoption proof 252 of the 1,668 funnels we checked
Scarcity / urgency copy 107 of the 2,097 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

27 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

140 of 157 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 39×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

23 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

14 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Text contrast (WCAG AA)

No sampleable body text found to measure.

contrast:text-contrast-wcag-aa

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
36pxAa
48pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls