their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 29, 2026

docskoala.com

saas · desktop · Roentgen 1.8

Biggest quick win

Smallest body text is 11px (base ~18px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 11 conversion signals detected

75 /100 coverage

Strong ★★★★☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 8/8
Action path 12/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

5 tactics

$39 +2 more

FAQFree trialNo cardLogo wallPricing tiers

Pricing

4 tactics

$39 +3 more

ComparisonFree trialNo cardPricing tiers

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $39/mo, $119/mo, $299/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

12/20highpoints earned

Free trial / freemiumfree trial
Lead-capture form

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumfree trial

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 21 rows

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

6 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 10 content images carry alt text.

NOTEForm labels

1 form field relies on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f6f5f3

accent#f6f5f3

bg#ffffff

surface#f6f5f3

text#666663

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox50px

Jumps over the lazy dog36px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

docskoala.com · 6/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of docskoala.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 95.8% | background |
| `#f6f5f3` | 3.2% | background |
| `#111111` | 0.9% | support |
| `#dcfce7` | 0% | background |
| `#15803d` | 0% | accent/brand |
| `#ff5f57` | 0% | accent/brand |
| `#ffbd2e` | 0% | accent/brand |
| `#28c840` | 0% | accent/brand |

Curated roles: `primary=#f6f5f3` · `accent=#f6f5f3` · `bg=#ffffff` · `surface=#f6f5f3` · `text=#666663`

## Type
- Display: `Geist`
- Body: `Manrope`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 15, 18, 20, 36, 50
- Radius (px): 4, 6, 8, 12, 16, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 21 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $39/mo, $119/mo, $299/mo; pricing: free, $39/mo, $119/mo, $299/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, email, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.